With Google’s latest change to its algorithm, dubbed “mobilegeddon,” publishers, hosting companies, franchise organizations, multi-location brands and media companies are all looking at ways to upgrade their websites and find ways to better coordinate local online marketing efforts. As we discussed in an earlier post, this update creates real opportunities for brands and providers. Most scalable website creation platforms are template driven in order to simplify the production of websites and are managed via ...

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According to co-op advertising platform company, Sproutloud, there are more than 4500 co-op advertising programs offered by US brands and franchise organizations making available $50 billion in available advertising funds, half of which goes unspent by local companies. Some of the critical factors preventing greater use of co-op advertising funds, according to a 2015 Netsertive and Borrell Associates study, were 50 percent of local partners don’t understand digital marketing, while 31 percent of co-op ...

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