We recently worked with GO2Holdings on a joint customer. DevHub provided the web experience across 100+ locations and GO2 provided the reporting tool called SMART (Strategic Marketing Analysis Reporting Tool). And thats the thing - web experience with proper (EASY) to navigate reporting allows marketing managers to dial in on specific trends.
Individual sites for multi-location businesses managed via one platform creates the sustainability brands need. No longer are individual sites needed to be built one off - only to die 2 years later (because of updated web standards). Permission controls allow corporate to maintain brand consistency while allowing local operators to manage their local site. Marketing teams can execute marketing and business owners can convert new business.
Working with SMART by GO2Holdings provides the performance analytics at the global, regional and local level so that proper adjustments can be made - based on data versus “thought.”