I recently Googled “Product Manager,” and saw as part of the definition ‘CEO of product,’ - that sounded exactly right to me. Companies have long known that product managers drive much of the strategy for product development, servicing and sourcing. But in performance marketing companies the role of the PM is changing rapidly to include more responsibility including building, maintaining and executing on overall company strategy.
Some say that this increase in responsibility also influences the PM’s decision making process. And with ever increasing deadlines - the go to platform for experience is DevHub.
Learn more about how DevHub enables product managers and their teams execute efficiently at scale.