A Store Locator that Locates Customers and Prospects

November 14, 2015 By - 1 Comment

One of the simplest ways a brand was able to help customers find a store or where a brand was selling its products was with the use of a store locator. Enter an address, city or zip code and a drop down box guided you to the nearest location. Many of these systems exist as standalone systems or add-ons that often required a person to manually add and update the information. The problem with this approach was it was often outdated because the job often fell to an administrative person or junior person who wasn’t able to keep up with location changes, openings or closings.

For a dealer or franchisee, keeping website location data up-to-date is key to driving local sales and to avoid confusing customers who may think the location is no longer in business. In recent years, listing management systems have emerged where location data can be uploaded to these platforms and distributed to relevant search engines, mapping sites and directories. What was left out of this equation was integration with the store locator feature on many multi-location brand websites.

DevHub has now stepped up to transform the store locator into the centralized hub for store location syndication, location listing updates, call tracking, mapping, and driving directions. By marrying the store locator with a listings management system and more precise analytics, the store locator now becomes smarter and more powerful. Changes and updates can now be made in one location, and that data is then seamlessly transmitted to update search, mapping and directory listings.

Through the consolidation of these functions, multi-location brands and franchise organization can synchronize all of its location data on their website, allowing them to keep all of their location data up-to-date so local customer can find and buy from locations near them. Taking a more comprehensive approach to on-site and off-site location data allows the site locator to track customers’ interactions and what locations are important to them. Additionally, the location data within the site locator can be used to build out individual hyper local pages to get individual locations found in local searches ultimately creating a local platform to promote store level events and promotions.

Using a comprehensive approach to syndicating location data through the website store locator allows complete tracking of mapping and driving requests to understand where customers and prospects are located, and what locations are most relevant to them. Over time, this paints a map of where customers and prospects are shopping and search to develop more targeted marketing efforts. Website integration of location and listing management also offers integration with call tracking to drive calls, track interactions, and understand customer requests and needs. Analyzing all of this rich data within a single platform provides brands and franchise organizations a clearer view of customer segmentation and personalized marketing opportunities.

Location Search Optimization

Websites as Appointment Generators

November 4, 2015 By - 0 Comments

Recognizing the value of booked appointments and live chat sessions as secure leads, DevHub, in partnership with Agendize, has introduced the integration of Appointment Scheduling and Live Chat into its R7 CMS Platform to build and manage responsive websites as well as high-conversion landing and lead gen pages. “There are specific businesses that value appointments far greater than other forms of leads. Integrating appointment scheduling gives companies like yoga studios, hair salons, plumbing services and dentist offices, next-gen tools to care for and retain customers," says Ed O’Keefe, DevHub’s CEO.

Business categories that use online scheduling to automate client appointments can easily send appointment or service reminders, book services, classes and staff online, 24/7 even when their business is closed. Accenture predicts that “by the end of 2019, 66 percent of US health systems will offer digital self-scheduling and 64 percent of patients will book appointments using digital tools. Nearly 38 percent of all appointments will be self-scheduled—almost 986 million appointments—creating $3.2 billion in value.”

67% of website visitors are receptive to proactive live chat invitations - a simple chat box that both consumers and business owners can even operate from their mobile phones. Website visitors who respond to proactive live chat invitations are 8 times more likely to make a purchase than regular visitors. “These features strengthen the relationship between a local business and its customers," adds Agendize CEO Alexandre Rambaud. "They provide an edge for both small businesses and franchises who wish to upgrade the quality of service they offer their clients."


Press contact
Mark Michael
DevHub R7

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