DevHub co Founders Podcast Interview

February 2, 2019

Recently our co-Founder(s) Mark Michael and Daniel Rust were featured on a Podcast series called Folk Stories. In their (Mark and Daniel) episode they discuss DevHub's founding, turbulent years to now. DevHub is emerging as a leading technology for brands looking to stay ahead in the ever changing digital marketing landscape. From the Folk Stories site: Mark Michael (CEO) and Daniel Rust (CTO) are the co-founders of DevHub, a white label technology platform ...

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What is Image Search? A Look Into Consumer Behavior And Image Search Optimization

January 30, 2019

What is Image Search? A Look Into Consumer Behavior And Image Search Optimization

Image search is whereby a person using a platform like Pinterest, Bing, Instagram, Google uses keywords to search but navigates the image results to find what they are looking for. “Google Image Search accounted for 22.6% of all searches...“ (via StateofDigital):  5x times more than YouTube; 10X times more than Amazon or Bing; Almost 20X times more than Facebook. As consumer behavior changes it is increasingly important for marketers to keep up with digital ...

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SEO Focused Location Pages

January 29, 2019

SEO Focused Location Pages

“50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” - Google This article gives tips and tricks on how to create location pages that check all the boxes for CMOs. From ranking to Google Local Pack  - Winning at the local level provides brand awareness and more complete consumer experience.   Location Page Basics Location pages will generate traffic to ...

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DevHub Expanding Workforce to Major Cities

January 25, 2019

DevHub Expanding Workforce to Major Cities

Since the beginning, our founders set out to build a technology company and platform that lasts - no matter how consumer behavior changes. they did not want to create static software in a changing landscape of giants like Google, smartphones, Facebook, Voice-enabled devices... Technology companies have come and gone - DevHub is growing everyday. Today, we operate in 7 countries, the technology is translated into 6 different languages and more companies discover that DevHub is how to ...

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Case Study: Digital Marketing in the Airline/ Hospitality Industry

January 18, 2019

Case Study: Digital Marketing in the Airline/ Hospitality Industry

How a low cost airline deployed geo-specific landing pages to convert more customers. Airline Industry Overview The air travel industry continues to grow. The International Air Transport Association (IATA) reported a record-breaking 4.1 billion passengers flew in 2017. Low Cost Airline Overview Over the past 20+ years the rise of  low-cost carriers (LCC) have been slowly threatening their traditional counterparts - scheduled airlines. As low-cost carriers expand beyond short-haul routes they compete more heavily with ...

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How Do You Measure Martech Performance?

January 14, 2019

How Do You Measure Martech Performance?

Businesses both large and small are investing substantially in marketing technology. The martech industry itself is now a substantial business in its own right. As with any investment, companies and organizations need to know what type of return they’re getting, and although there’s plenty of data available, knowing precisely how to use it to measure martech performance is essential in order to determine if their efforts and strategies in this area are working ...

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Define Brand to Local Digital Marketing

December 29, 2018

Define Brand to Local Digital Marketing

The local market is where everyone competes — from mom/ pop businesses to national brands. While businesses competing in just a few local marketplaces have the luxury of focusing on only the markets where they operate, larger brands must compete in a myriad of local marketplaces to remain relevant in today’s highly competitive online and offline environment.   How does a brand like Harley Davidson market to target audiences in Texas? In California? In New York ...

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Top 5 Biggest Digital Consultancies

December 24, 2018

Top 5 Biggest Digital Consultancies

Digital consultancies are becoming bigger than ever and representing expertise in the digital marketing and data-driven side of the field. In the past, companies that fell under this banner usually focused on the technical side of marketing, leaving the creative side of the field to traditional advertising agencies. Recently, though, this trend has begun to shift as digital consultancies have begun to purchase creative agencies in order to incorporate creative development into the services they ...

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What is Accenture Interactive Operations?

December 21, 2018

What is Accenture Interactive Operations?

Accenture Interactive Operations is a subsidiary corporation of Accenture. This subsidiary corporation creates a marketing growth engine for clients as a managed service. It is a team that collaborates both with other teams within Accenture and with independent companies that provide valuable marketing tools and services. End-to-End Experiences One of the main facets of the service provided by Accenture Interactive Operations is that it creates an end-to-end experience, rather than individual elements. Every aspect of ...

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What is Device ID Marketing?

December 18, 2018

What is Device ID Marketing?

Mobile devices have a unique characteristic that sets them apart from laptop or desktop devices. Every single mobile device has a unique device ID that can be accessed by apps installed on them. This ability for every mobile device to be uniquely identified offers a new and effective means of marketing known as device ID marketing. What is Device ID Marketing? As the name suggests, device ID marketing uses individual device IDs to better improve ...

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