More people use DevHub

May 17, 2017

More people use DevHub

More people in this box use DevHub for scaled brand to local landing pages. Learn more.

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Simple, Powerful Landing Pages

May 16, 2017

Simple, Powerful Landing Pages

Requiring little time to set up, DevHub provides a streamlined approach to building and managing landing pages from a single platform. Managers can track 10s to 1000s of campaigns across unique URLS and quickly update content. At a glance -  Centralized control of landing pages on a single platform Take advantage of integrated A/B testing so you can have more data to work with Make the most of DevHub’s robust analytics to track activity ...

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This Week at DevHub HQ

May 14, 2017

Recap for the week ending May 14, 2017. Here are the notable events: DevHub published definitive guide to Reverse Proxy How SSL and Proxy Work Together Marketing Technology (Martech Landscape 5000) by Scott Brinker Building a Performance Marketing Strategy  Martech Conference SF (this week)

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The Definitive Guide to Reverse Proxy

May 12, 2017

Summary We have extensively covered the use cases, deployments and common questions about reverse proxy for performance marketing. This post will serve as the anchor positioning for how Reverse proxy works and to deploy. Product managers can use this post in their analysis of reverse proxy. Overview What is Reverse Proxy? Google Compliance for Expanded Text Ads Proxy Technology for Performance Marketing Agency Uses of Reverse Proxy Common Ways Leads are Lost with Reverse Proxy ...

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SSL and Reverse Proxy Go Hand in Hand

May 11, 2017

What is SSL? (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. What is Reverse Proxy? creates a mirror image copy of the advertiser’s website with all of the content the same, except phone numbers can be replaced with call tracking and the ability to add ...

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Marketing Technology Landscape by Scott Brinker RELEASED

May 10, 2017

Marketing Technology Landscape by Scott Brinker RELEASED

On May 10, 2017 Scott Brinker @ChiefMartec released the 6th version of Marketing Technology Landscape entitled "Martech 5000" For more on Marketing Technology Landscape or to download larger version click here. 

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DevHub is the Global Leader for Reverse Proxy

May 10, 2017

Reverse Proxy is the tool performance marketing agencies need — in order to keep up with the changing mobile web. Simply put — Reverse Proxy creates a mirror image copy of the advertiser’s website with all of the content the same, except phone numbers can be replaced with call tracking and the ability to add embedded analytics is a lot easier. DevHub’s proxy technology can read a current site/ landing page’s content and can ...

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Building an Effective and Enduring Performance Marketing Strategy

May 9, 2017

Taking brands-to-local is more important than ever as most consumers transact with brands via a local retailer. Think about the last time you replaced a refrigerator, bought a mattress or rolled off a dealership lot. Chances are you had options of many brands all aggregated through the local retailer whether Costco, an appliance shop or auto mall. Let’s not forget that most of our initial experience begins from a mobile device while greater research ...

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MarTech Conference San Francisco (SF) May 9 - May 11

May 8, 2017

MarTech Conference San Francisco (SF) May 9 - May 11

If you are involved in MarTech - you know this infographic (created by Scott Brinker @chiefmartech) At DevHub - we pay close attention to the growing marketing technology landscape. Mr. Brinker’s thoughtful analysis and collaboration with the space makes this a great opportunity to connect with peers and share insights. 

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This Week at DevHub HQ

May 7, 2017

Recap of the week ending May 7, 2017. Here are the notable events of the past week: Migrate, Trace, Reverse Proxy - Performance Marketing Part 1 of 2 Reverse Proxy Part 2 of 2 Reverse Proxy Reverse Proxy - Google Approved Powered by Reverse Proxy Leverage Existing Assets - Reverse Proxy

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Leverage Existing Assets to Create Web Experience

May 6, 2017

DevHub’s Reverse Proxy Technology - learn more.

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Reverse Proxy - Google Approved

May 4, 2017

DevHub has always been mindful of the 500 lb gorilla - Google. We never wanted to build a technology company that was scared of what Google would do next. We took the same approach with our Reverse Proxy technology.  DevHub's Reverse Proxy Technology allows for Performance Marketing Campaigns at Scale.  Performance Marketing agencies have the opportunity to help their text ads work harder. At DevHub we are ahead of the curve, having already built in ...

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Reverse Proxy for Performance Marketing Part 2 of 2

May 3, 2017

DevHub's Reverse Proxy solution is dynamic and supports all Bing and Google Expanded Text Ad requirements. An important feature which minimizes downtime is our proxy technology's use of robust caching - from images to page content - ensuring the site is always being served - and campaign dollars are being measured. One way to leverage DevHub's Reverse Proxy technology is through our APIs which allow for: Account provisioning Deploying SSL at Scale Analytics Reporting Adding ...

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3 Unique DevHub Uses for Performance Marketing

May 1, 2017

DevHub has an arsenal of tools that lets us deploy with a performance marketing agency much more rapidly than conventional CMS providers. Whether supporting mobile responsive sites, e-commerce sites, location dependent or vertically specific sites and landing pages DevHub has the experience and team to make things happen quickly - without taxing your IT resources. There are three unique tools that help DevHub tackle challenges agencies face when launching campaigns that need to convert on a ...

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This Week at DevHub HQ

April 30, 2017

Recap of the week ending April 30, 2017. Here are the notable of events of the past week: SEO best practices at Scale - DevHub Lead Generation Mobile Landing Pages - timelines/ estimates Conversion Funnels via Agendize Partnership Web Platforms - Sustainable Insights from Digital Conferences GeekWire 200 - DevHub Makes April 2017  

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Weekend Update - GeekWire 200 April

April 29, 2017

DevHub makes GeekWire 200 for the month of April 2017.   

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Notes from Digital Conferences - Insights

April 28, 2017

In 5 yrs, digital assistants will be used by the masses - TeamOzlo  Trust on desktop = content, depth, look, illustrations. Trust on mobile = speed, meet expectations, give the next step -  Desktop users want to know, mobile users want to buy - CEO, QuoteWizard Measuring by engagement is the most important to understand if you're improving fanaticism - Rival IQ In 30 minutes, two people can send over 800 nonverbal signals...what you do is powerful! - Renee Metty ...

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Sustainable Web Platform for Web Experience

April 27, 2017

As Google makes adjustments to their search indexes and mobile continues to influence the consumer decision making process - we understand what it means to scale web experience across any device. DevHub works for Product Managers everyday to help execute on their product road map - easily/ safely.  Firstly, 3 Weeks of Google Updates... Mobile continues to dominate search - so far Google rolled out new standards for Expanded Text Ads (ETA), updates to Accelerated Mobile Pages (AMP ...

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Here's the scenario for lead generation landing pages

April 26, 2017

Want to take your lead generation to the next level? DevHub and Agendize have partnered tp show Franchises, Agencies and National Brands how to generate leads at scale.  Through DevHub, you’ll have immediate access to plugin in Agendize conversion tools to make a real impact on your marketing efforts. Agendize and DevHub’s particular wins include: – Scaling of vast organizations manageable (multi-site management) – Creating unified systems that reach and engage customers with the highest ...

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