Meet DevHub; Added Value Partner And A New Revenue Stream

September 27, 2016 By DevHub - 0 Comments

Preface: We are on our 8th year of operating DevHub; it has never been more fun. The market is screaming for a robust “Do It All’ multi-site CMS and DevHub is that tried-and-tested protocol. 

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There is a path to follow when you need to create hundreds or thousands of sites. It’s simple: DevHub creates the protocol; you create the sites, landing pages, regional sites and more. What does this mean for you? Take a look at the amount of time you need to spend as a function of the number of sites, landing pages etc that you build. 

DevHub

Today, DevHub sits between website builder and CMS. With DevHub, there is an initial investment to get everything up and running, however once that is done you can create and deploy an unlimited number of sites or landing pages essentially by just adding a few rows to a database. Many of our current clients hit that breaking point and realized there must be a better way of building things. DevHub is that better way. 

To see DevHub in action take a look at some of the problems we have solved (we are just getting started)...from agencies looking at unifying a disparate client, national brands looking to create local sites controlled by local managers, media companies looking to offer digital products to their small business customers, regional companies looking to offer a vertical solution and technology providers who are looking to complete their product story/ funnel.

STARTING AT SCALE: We know that 'platform migration' or 'replatforming' can be a dirty word; we also know that these exercises can also help your organization better adapt to market demands, Google's whims, and security issues, it is a defining decision for any team/ org and DevHub is your partner for the long haul. Reduce cost and production inefficiencies, maintaining SEO, giving more flexibility to small businesses, modernizing platform and introducing new products are all reasons for doing a platform migration.

RUNNING AN AGENCY: DevHub is the world’s most complete, open and integrated web experience platform in the market; and we have the industry knowledge to support best practices for our users. DevHub provides the complete technology stack – engineering, utilization, customization, training and support SLA’s at every level of use. DevHub is optimized to scale with your demands and integrate with vetted vendors. So the last thing you are worried about is “are sites up?”

WHAT’S NEXT

• DevHub works with you to scope the project, select the best strategy, define goals/ objectives and define cost and timelines. 

• The DevHub team will carefully analyze your current workflows and possible constraints such as: partnerships, resources, road maps, dependencies, and operational requirements. 

• When appropriate, DevHub will build a proposal that includes timeline, service level agreements and cost. 

We work together, we design together to get results for customers and teams.

Get Ready For Something Fresh

September 26, 2016 By DevHub - 0 Comments

DevHub

DevHub’s latest release 6.1.3 demonstrates everything that’s good about protocol for multi-site development.

The swirling dark storm clouds are massing in the ever changing landscape of web search. Even now - agencies and media companies alike - are realizing building on top of bespoke platforms are getting harder to manage at scale. But there is a silver lining. While most continue to ignore security issues or the rapidly changing mobile consumer; progressive Product Managers, Chief Marketing Officers and Developers rally around platforms like DevHub to execute efficiently at scale.

Whether rolling out Corporate to Local strategies or migrating en masse entire landing page portfolios; these forward thinking managers win a lot of clout when their strategies win. What’s more, their entire team is happy about the product being delivered to the customer on time and within budget. 

This September, we beefed up analytics through Mixpanel, optimized our multi-location product, crossed 1,600,000 sites/ landing pages built, expanded support of Google Tag Manager, Integrated Small Business CRM, Integrated Lead Conversion software by Reach Edge and more.

In a few more days we will beginning our 4th business quarter. This is also Daniel and I’s 8th year anniversary and a reflection of how far we have came since 2007/2008 (depending on who you ask ;)  

DevHub is now creating its own market within the CMS landscape and cranking up something new everyday. So expect plenty of announcements in October and more wins than ever.  

This Week At DevHub HQ

September 25, 2016 By DevHub - 0 Comments

Update for week ending September 25, 2016.


Milestones. This week we passed over 1,600,000 sites/ landing pages built on DevHub. Additionally, we will start to publish more numbers about DevHub. Here is a recap of this week's notable events:

DevHub on Instagram

September 24, 2016 By DevHub - 0 Comments

Follow DevHub on Instagram at: Instagram.com/devhubdotcom

DevHub supports Google Tag Manager

September 23, 2016 By DevHub - 0 Comments

Google Tag Manager DevHub

DevHub supports Google Tag Manager, marketers using DevHub can easily add and update website tags for conversion tracking and site analytics on any of their DevHub sites/ landing pages. DevHub can quickly show you how to roll tags out to your sites/ landing pages en masse or one off.

3 Ways Google Tag Manager is unique:

Easy - avoid manually having to add tags
Control - you can add or change tags as needed at scale across your DevHub sites
Cross functional - Google Tag manager makes it easy for developers to deploy but easy enough for marketing folks

Learn more about DevHub and Google Tag Manager today. 

Random Thoughts on CMS...Do It All!

September 22, 2016 By DevHub - 0 Comments

Note: this post is about a bunch of ideas, experiences and DevHub.

Selecting a CMS, especially if you’re doing so with the aim of re-platforming (aka trying something new), can be daunting. We’ve learned a lot over the years from a wide spectrum of CMS platforms - to get real insight into what actually works for specific use cases.

The first thing to ask is, what do you want to accomplish? If you just want to build a single site for yourself, fine; you can do that with Wordpress, SquareSpace, Wix, Weebly, Drupal, hand code,   (we published a list here). Some people want to see the most beautiful site; I hate to say that happens a lot. Most people want to build a graphically rich style site showcasing the best of what they/ business does and yet want visitors to order, click, call, schedule or purchase. That could be a challenge.

In the beginning we asked ourselves what is most important for users of a CMS. We thought that people wanted to design their own site, they don’t! Now, the commercials that say design your site for free, or get a beautiful site up and running in minutes are great; however the default is you want someone to build your site for you. What goes into building a site: logo, about/ content, how many pages, images (royalty free at the minimum unless you have your own), proper titles, SEO best practices and more and more and more. How many people have that time while also running their business? There is a market for these people and I mentioned those above and here.

DevHub is more focused toward the digital marketing companies, ad agencies, national brands, performance marketing companies, media companies and technology companies that want to build something for someone or themselves...but at scale.

There are generally two factors that these types of orgs consider when selecting a CMS. 1) Building sites for multiple end customers 2)  building and managing sites for a client i.e. national brands, ad agencies...etc There is a wave of shit CMS’s out there. It was inevitable as many of the original CMS’s were limited to templates and constantly evolving code bases. There was no way DevHub would fall into that.

We built first a scalable platform i.e. build 1 to 1,000,000 sites. Then we automated processes through our API driven architecture i.e. make changes across whole swaths of sites. Third, we built in the security and permission controls needed to allow all types of user skill sets to interact with the final output: typically a website.

But then we took a longer view of what a CMS should do. Once the structured data i.e. location information, business information, digital assets, content were in DevHub...what else could our users build? Enter: vertical specific solutions, landing pages, eCommerce, simple spec sites, location based sites, regional sites, proxied sites for campaigns...even location finders built for the modern era i.e. mobile...could ALL be built using the same DevHub.

DevHub’s take: Do It All!

A snapshot of our CTO

September 21, 2016 By DevHub - 0 Comments

Daniel Rust/ CTO DevHub (Twitter: @dlrust) talking with DevHub integration partner Mixpanel (Twitter: @mixpanel)

DevHub Mixpanel dlrust

Optimizing Location Search

September 20, 2016 By DevHub - 0 Comments

Developing and managing digital experiences is the foundation from which to grow. A well designed DevHub provides a place to create, design, publish, manage, study results and constantly improve the online customer experience. DevHub provides the flexibility to integrate multiple presence management solutions already being used by agencies and brand marketing teams, saving brands and agencies time and resources to better maximize budgets, increase the success of their local sites and maximize the return on their digital marketing efforts.

In a recent eMarketer article, a survey was conducted by Jivox asking brands and agencies about the use of data to dynamically update digital experiences. The idea of using first party consumer data is attractive to brands and agencies since fresh data on consumer behavior may point to increased opportunities and engagement.

With websites and landing pages acting as the digital hub, syncing first party data with banner CTRs and website conversion data, provides a much clearer view of campaign success and the consumer path to engage. This has a multiplier effect when a brand or franchise organization operates and manages multiple location-specific sites. In the case of a franchise or multi-location brand organization, managing hundreds or even thousands of sites, first party data and website conversion data by location, market, and creative content provides greater visibility into location-specific data which is key to mobile marketing efforts. Utilizing all of these data inputs allows brands to drive multi-faceted campaign optimization strategies to not only achieve improved click through rates, but understand what encourages prospects to convert by location so success can be dynamically replicated across multiple websites and online creative.

DevHub works closely with agencies and brands to sync up online banner campaigns and data inputs to dynamically adjust website creative to match campaign creative and goals to ensure higher conversion rates and support traffic for local retail outlets and franchise locations. Contact us to learn more about our agency and multi-store solutions.

Forget legacy CMS platforms

September 20, 2016 By DevHub - 0 Comments

Experience a platform that lets you sleep at night; a cms as powerful as Wordpress that comes with the security and scale you need. Rally the team unlike ever before around a website launch. Think multiple sites unique in their own right, with the latest web standards and permission controls you designate.  Build, scale, manage and sleep: DevHub.

1600000 and counting

September 19, 2016 By DevHub - 0 Comments

DevHub

How come DevHub powers more of the leading digital marketing companies, ad agencies, national brands, performance marketing companies, media companies and technology companies everyday?

Here are a few of our case studies (over 38 so far). When you power so many types of companies no use case is really unique. And DevHub has seen its fair share of different uses. 

The two biggest reasons:

Our extremely wide range of flexibilities and controls (like allowing corporate to build brand consistency while allowing local operators to manage their own presence). 

And our active community of developers who are constantly providing feedback from the front lines of customer wants and needs. From providing a scalable appointment scheduling system to enabling real estate agents to acquire more leads through a shorter inquiry form. 

DevHub is able to leverage the collective strategies and recommend best practices to the wide variety of companies we serve. So when a digital marketing company says we want to power a solution for service area professionals DevHub has a solution at the ready.

Why not ask yourself if DevHub meets your requirements? DevHub provides all documentation and transparency. Remember, there’s no obligation...except to your customers ;)

More companies choose DevHub for building multiple websites on one platform everyday! It’s a mind set.

Here is what you can build on DevHub...today

Mobile Sites

Responsive Sites

Manage thousands of websites on unique domains, devices, and services.

Mobile Sites

Vertical Specific

Our unique approach to content management allows you to generate unlimited sites. Great for Real estate, Service based, multi-location, franchise etc...

Mobile Sites

Landing Pages

Build, manage, and track 10 to 10,000 campaigns running different domains.

Mobile Sites

eCommerce Sites

Provide full featured eCommerce sites in seconds.

Mobile Sites

Spec Sites

Show potential and existing customers their “name in lights” for sales acceleration.

Mobile Sites

Location Sites

Manage consistent branding, SEO, and campaigns from national to regional to local levels.

Mobile Sites

Regional Sites

Add another layer of digital real estate to extend a brand’s reach and marketing spend.

Mobile Sites

Proxy and TRACE

Campaign enablement at scale and Rapidly build localized pages.

DevHub is built on a modern Technology Stack