World of Website Builders and Beautiful Sites

December 7, 2016 By DevHub - 0 Comments

Our background started as a website builder for bloggers, then small businesses which taught us one valuable lesson - people are too busy to build their own sites (let alone beautiful ones). Here we recommend a few if you're looking to build ONE epic site - and that's it.

Squarespace
The team behind this superb all in one publishing solution have been at since 2004. Their marketing starts with ‘Make a Beautiful Website.’ They have had high profile commercials including one with Jeff Bridges (actor). Their platform is one of the easier ones which allow creators to build a well designed website for a myriad of uses.

Weebly
Was one of the first true drag and drop website builders launching in 2006. Their rise was not instant and a lot of work went into scaling a DIY builder. A Weebly site is probably one of the easiest to get set-up.

Website Tonight
A GoDaddy product. Is one of the worst ways to build a one off site.

Webydo
Out of the box they have good looking sites.

Wix
A more/ less copycat of Weebly - but since it's publicly traded will see how long before they can turn a profit or create ‘real’ innovation.

Wordpress
The behemoth. More sites and users than any of the others combined. Trusted by most people for its flexibility and depth. WP is not as user friendly out of the box as others but as a blogging platform/ site publishing platform their community of users is vast.

-----

DevHub difference: while most on this list can publish a site within minutes - handling scale becomes the issue. Building multiple sites on any of the platforms above is EASY - yet managing those sites at critical mass becomes DevHub’s competitive advantage. Take for example - the building of 101 local websites in any of the platforms above (that part is easy). Now assume you want to give permission to a local operator to update specific content, deploy SSL across all and syndicate an offer to only a region of sites while pushing NAP data to a listings management platform -its only possible with DevHub.

Taking a national brand local with all types of sites

December 6, 2016 By DevHub - 0 Comments

multi website solutions

What can you build in DevHub: 1, 2, 25, 75, 100, 1800, 19000 at a time.

Corporate sites

Regional sites

Local sites

Satellite sites

Landing pages

Micro sites

Location sites

Location pages

Franchise websites

Service area websites

Multi-location sites

Sub sitess

Proxy sitess

Small business websites

Medium business websites

Enterprise websites

Vertical specific sites

Auto/ Dealership websites

Profile pages

Insurance agent websites

Real estate agent websites

eCommerce sites

C-store websites

Store websites

Meaning of front-line technology

December 6, 2016 By DevHub - 0 Comments

front-line technology

Most of us are familiar with the term “front-line” from a military sense i.e. front-line of a battle. As technology advances at breakneck speed, having technology partners that are innovating as quick is becoming more important than ever. Front-line technology is a platform (typically web based) that is constantly innovating - forever.

(some) Criteria for Front-line Technology - Trust Badge

  • Robust Security Measures
  • Strict Service Level Agreements
  • Forward Looking Product Road Map
  • Community Driven Feedback Loop

Technology partners should be up to date with the latest in web standards, consumer behavior and security practices, among everything going on within the specific markets being addressed.

Initially, when we conceived DevHub as a web platform for sites, we knew competing against the established Wordpress, Drupal, etc was not something we wanted to slog against. As we began working with more customers, we found that the limits of these platforms rooted in blogging were being bespoke to fit a very specific need - one off sites. Yet, product managers were evolving these platforms to build a lot of sites - and not thinking about managing these sites once they got to a critical mass (roughly 100+).

Enter, Google, FB, mobile web, 3500+ martech companies, thousands of adtech companies, programmatic, smartphones, location based marketing etc - all of a sudden managing 25 sites let alone 1000s of sites/ landing pages becomes nearly impossible.

As strange as it might sound, it’s actually possible to see who will get caught not ready. This year the biggest shift on the web happened because mobile is dominating our lives. So imagine your an agency or media company and you’ve built 1000 or 23,000 smb sites - web standards say you must secure sites with SSL certificates? How would you execute on that? Or say you’ve built 4,000+ landing pages and Google says here are the new requirements for Expanded Text Ads? How are you going to make those adjustments within a reasonable amount of time? Hint: you won’t or can’t. These changes are only going to occur faster - DevHub is ready.

***Post originally appeared on LinkedIn - 12/6/2016

GUEST POST: Evaluating Digital Experiences at Scale

December 5, 2016 By DevHub - 0 Comments

Point It Digital Marketing

Thank you to Maureen Jann at Point It for putting together this collaboration. 

Excerpt from Point It's blog: "If you’re invested in digital marketing, then you’re invested in multi-channel marketing and consistency of brand presence.  Digital marketing channels like paid search, SEO, programmatic and social media advertising cannot succeed in a vacuum.  Individually, these tactics can drive traffic to your site, but without a seamless digital experience and strategy reinforcing a core value message, you’re flushing money down the toilet.  It doesn’t matter if your business is a travel booking engine, car dealership, insurance company with affiliate agencies or a multi-store brand."

For full blog post visit Point It

Foundational Hub: Web Experiences

December 5, 2016 By DevHub - 0 Comments

foundational hub web experience

From the front lines: Product, Brand and Digital Marketing managers often start using DevHub out of frustration in working with singular CMS platforms. In that way DevHub continues to innovate the scaled web experience as the foundational hub from which marketing and advertising strategies connect. Here are some of the ways DevHub works with marketing + advertising technologies:

DevHub + Inbound Marketing (hatchbuck) + Analytics (Mixpanel)

DevHub + CRM (Agendize) + Call Tracking (Marchex) + Analytics (Mixpanel)

DevHub + Business Listing Management (Yext) + Analytics (Mixpanel)

DevHub + Inventory Management (Inventory Source) + Email Marketing (Mailchimp) + Payments (Stripe)

DevHub + Inventory Feed (Auto)

WHO:

  • Agencies working with franchise customers, brands, multi location businesses.
  • Marketing Technology companies looking to complete their product offer.
  • Brands seeking to give local operators control over a consistent web experience (local site)
  • Go-to-Market partners aiming to verticalize a solution for a specific target industry
  • eCommerce companies looking to scale their web experience

Goal: Track conversions and adhere to brand compliance while creating uniqueness within local markets - utilizing DevHub for the foundational web experience.

To learn more about DevHub integrations with marketing and advertising technologies visit our Integrations page.

This Week at DevHub HQ

December 4, 2016 By DevHub - 0 Comments

Update for the week ending December 4, 2016.

Here is a recap of this week's notable events:


 

If SSL does provide a ranking boost - DevHub is ready

December 3, 2016 By DevHub - 0 Comments

Since 2014, Google has been looking at encrypted sites more favorably (or so it seems).

From Google, “We’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging.

For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've seen positive results, so we're starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

That was then, now Wordpress has also jumped in by requiring all hosts to have HTTPs avaliable.

Rolling out SSL certificates across sites/ landing pages used to complicated. Scaling secured sites on a platform like DevHub solved this. DevHub can ensure that all data passed between the web server and browsers remain private and integral via SSL. Our use of Let’s Encrypt have made deploying SSL fast and affordable.

Previous Coverage:

Multi-Location Analytics Done Right

December 2, 2016 By DevHub - 0 Comments

DevHub GO2Holdings
We recently worked with GO2Holdings on a joint customer. DevHub provided the web experience across 100+ locations and GO2 provided the reporting tool called SMART (Strategic Marketing Analysis Reporting Tool). And thats the thing - web experience with proper (EASY) to navigate reporting allows marketing managers to dial in on specific trends.

Individual sites for multi-location businesses managed via one platform creates the sustainability brands need. No longer are individual sites needed to be built one off - only to die 2 years later (because of updated web standards). Permission controls allow corporate to maintain brand consistency while allowing local operators to manage their local site. Marketing teams can execute marketing and business owners can convert new business.

Working with SMART by GO2Holdings provides the performance analytics at the global, regional and local level so that proper adjustments can be made - based on data versus “thought.”

Excited to be partnering with GO2Holdings.

Learn more: www.GO2Holdings.com  + www.DevHub.com

Working With Digital Consultancies - Part 3

December 1, 2016 By DevHub - 0 Comments

digital consultancies enterprise content management

In the fast-paced marketing technology landscape where quantity over substance/ quality seems overwhelming, DevHub cuts through the mess and disrupts any preconceived notions of what a web experience platform/ CMS (DevHub) should be - thoughtfully robust, scaled and flexible. Here is part 3 of working with digital consultancies.

Q: How is your firm different from others?

The DevHub platform is more than just a website builder. We treat the website as the hub of a business's web experience tied with a digital marketing strategy, providing a multi-dimensional experience that seamlessly integrates with our enterprise clients provisioning cycle allowing for the management of all facets of a business' digital marketing strategy in a single location.

Q: Where do you out-perform your competitors?

Execution. Seamlessness of integrations, flexibility of platform and technology open CMS philosophy, syncing of data across products/databases, powerful sales acceleration tools.

Proven go to market.

Our ability to seamlessly integrate our platform into our customers provisioning cycle allows us to cleanly migrate sites from legacy platforms to our next-gen, future proofed platform. Via our API integration we have the ability to keep data in sync across our enterprise clients systems. We offer powerful sales-acceleration tools which help sales teams focus on executing on their product road maps and marketing strategies.

Q: Is there anything special about your Company’s capabilities, experience, and expertise that I (product, brand or marketing manager) should know about?

We are battle tested. Bring us your use case and we will work with you to solve it easily, safely. When we say Do It All - we mean do it all.

Q: Describe up to three of your Company’s achievements during the past year.

  • On-boarding and migration of over 150,000 sites/ landing pages (and counting)
  • Launch for our enterprise clients, the ability to address, sell to and service national brand space
  • Scaling Vertical solutions for auto, insurance, real estate and financial space.
  • API Enabled Automated site generation, powering numerous vendors with automated performance + scale

During the last year, DevHub has performed multiple seamless site migrations for multiple enterprise customers. We have also launched new products which allow our enterprise partners to service the national brand space by providing them with the ability to optimize their acquisition funnel through location finders and hyper-local  location pages, regional sites and corporate web experiences.

Our API enabled site generation tool allows for the automated generation of websites and landing pages for national brand location pages.

Q: List the categories or product lines that your firm cannot work with at this time due to conflict restrictions.

We have no current restrictions on partners or products.

GeekWire 200 November Update

November 30, 2016 By DevHub - 0 Comments

GeekWire 200

November was a big month for DevHub as we on-boarded new customers and grew our team! DevHub jumped 12 spots on GeekWire's 200 Index: which highlights the hottest startups from Pacific Northwest tech companies (according to GeekWire). 

From GeekWire -- "here are...the other big movers this month"

  • Outreach, up 26 spots to number 68
  • Convoy, up 11 spots to number 108
  • Maana, up nine spots to number 121
  • Valant, up 10 spots to number 127
  • Context Relevant, up 11 spots to number 134
  • Thinkific, up 10 spots to number 151
  • Cody, up 16 spots to number 156
  • DevHub, up 12 spots to number 169
  • BrandVerity, up 16 spots to number 178

Web Experiences You Control - at Scale

Mobile Sites

Responsive Sites

Manage thousands of websites on unique domains, devices, and services.

Mobile Sites

Vertical Specific

Our unique approach to content management allows you to generate unlimited sites. Great for Real estate, Service based, multi-location, franchise etc...

Mobile Sites

Landing Pages

Build, manage, and track 10 to 10,000 campaigns running different domains.

Mobile Sites

eCommerce Sites

Provide full featured eCommerce sites in seconds.

Mobile Sites

Spec Sites

Show potential and existing customers their “name in lights” for sales acceleration.

Mobile Sites

Location Sites

Manage consistent branding, SEO, and campaigns from national to regional to local levels.

Mobile Sites

Regional Sites

Add another layer of digital real estate to extend a brand’s reach and marketing spend.

Mobile Sites

Proxy and TRACE

Campaign enablement at scale and Rapidly build localized pages.

DevHub is built on a modern Technology Stack