DevHub included in the GeekWire 200 August

August 27, 2016 By DevHub - 0 Comments

DevHub is proud to be included in the GeekWire 200 for August 2016. 

From GeekWireGeekWire 200 is a ranked index of Pacific Northwest startups using publicly available data to identify the tech companies most popular and trending among key online communities. The ranking is generated each month from GeekWire’s Startup List, a comprehensive directory of the region’s tech startups.

As DevHub continues its growth, we will be actively engaged in the local tech community. To learn more about DevHub follow us on Twitter @devhub

International Business Listing Syndication Via NavAds

August 26, 2016 By DevHub - 0 Comments

Over the years we have expanded our footprint globally. Today DevHub operates in 6 countries and 7 different time zones. As foundational digital experiences are built on DevHub the next logical step is get end-user businesses found...enter NavAds!  We found NavAds to have the most complete solution for content ingestion into the leading mapping databases. 

3 ways NavAds is unique:

  • Strategic - relationships with TomTom, Apple, HERE and Google.
  • One Stop - service to ensure that location content is pushed directly into mapping databases.
  • Location Marketing - ensures optimal customer visibility in mainstream navigation devices.

DevHub currently works with a several business listing management companies...however the breadth and quality NavAds provides especially at the international level is something we think our customers will lbenefit from.

NavAds is truly future proof.

Contact DevHub to learn more about International Business Listing management

 

Hard Stop for Google Expanded Text Ads

August 25, 2016 By DevHub - 0 Comments

Our previous coverage here, here, here, here, here on Google Expanded Text Ad update has fueled a significant amount of in-bounds related to How DevHub solves for Proxy URL depreciation.

We had several inquiries this week from potential customers who said Google denied their extension and now are forced to come up with a solution by October 26th

Because of the nature of the changes to the ad (URL auto-extraction), it will be impossible to request continued white-listing. 

However DevHub can be rolled out with a more sustainable long-term conversation starting with proxy migration.

Utilizing either DevHub's Landing Page / Proxy solutions both will support flexible URL options. 

With our migration tech, we are able to match sites/ landing pages 100% so our customers can run their business as usual and their end customers do not notice the difference. Unifying all disparate landing page campaigns, websites, vertical specific solutions on DevHub is easy and safe; which allows marketing teams do what they do best...execute with results! 

Continue your growth! 

Product Team Etiquette: How to Get Your Team on Board with DevHub

August 23, 2016 By DevHub - 0 Comments

This post originally appeared on Linkedin Pulse here

It’s a familiar situation for many product team leaders: we’re pushing the product roadmap forward and want to recommend a different foundational web platform. But before we make a recommendation, we want to make sure we’ve properly vetted the platform. How can we best do our homework so that, when the time is right to propose the new platform, there is enthusiasm on all levels?

Some tips we’ve learned over the years on how to approach this situation:

1) Approach the re-platforming or platform migration scenario gently, and then immediately identify why DevHub works for your specific use case

There are going to be plenty of times when your team has already started working with a related platform. Yet, based on current workflows or previous product rollouts, you are sure that DevHub is the better use case in this circumstance.

We’ve seen product managers make the mistake of vetting DevHub without getting the entire team’s consensus. When it comes time for production teams to use DevHub, they feel like they are being forced to learn something new. Remember that DevHub solves your need to quickly roll out digital experiences at scale, so avoid problems from the get-go by looping in the product and marketing teams during the DevHub demos to calm nerves, get everyone on board and ensure team success.

2) Show & Tell: Relating your familiarity with DevHub

Introducing a new web platform, especially when managing digital experiences at scale, is never easy. In our experience, understanding all of the platform’s current and potential functionalities makes this process run a lot smoother. Once your team understands why using DevHub is the best solution — whether your goal is to improve quality, decrease production times and/or provide flexibility in executing on long-term product roadmaps — their enthusiasm will make the transition that much easier.

DevHub provides crystal clear documentation for your CTO, as well as for your marketing and production teams. When you know the platform, you can confidently share the right information with the appropriate teams.

3) Check your current platform prejudices

We all know that product teams, marketing teams and C-level executives are fully engaged, especially around a new product initiative. Those who are passionate about new product roll-outs or new web platforms tend to have very specific opinions of the platforms they like (and those they don’t).

As in all things tech, people tend to avoid choosing a new web platform whenever possible. But in a crowded market, DevHub offers a unique angle to a familiar platform — i.e., a website builder with the flexibility of unlimited scale, all controlled by you and your team. The communities built around today’s popular platforms feature security, control and scalability flaws. Understanding these problems, and why DevHub offers a clear solution to them, helps you guide your team in selecting a safe and easy to manage platform.

4) Tactfully broach cost

“What is implementing and running DevHub going to cost?” is typically the immediate response to learning about the added value DevHub brings to your current product suite, use case or digital offering. DevHub is priced 1:1 — no out of the box pricing. Instead, DevHub’s pricing includes a host of services from customizations to strict SLAs. 

The reality is that initial platform cost discussions are always going to be more integral to choosing a platform than to choosing long-term value propositions. Be mindful of the actual cost, not just the platform costs, but also those costs DevHub reduces — production inefficiencies, not executing on your product roadmap and being unable to scale.

If you are charged with modeling costs, be aware that many platforms don’t disclose the hidden costs of customizations, training and support in their initial proposals. This is where DevHub excels — we fully disclose our pricing, simply and up front. If you don’t have the right information, your models are always going to be wrong.

In short, effectively interacting with your various teams in on-boarding a new product is a key skill. Your careful selection of the appropriate platform will be scrutinized in the weeks, months and years to come. Know that utilizing DevHub is the safest and easiest way of achieving organizational goals across all levels of product, development and marketing. As the saying goes “No one gets fired for choosing DevHub; you might just get promoted."

Agency Use Case, Highlights and Takeaways

August 22, 2016 By DevHub - 0 Comments

Two weeks ago we blogged about our Agency Use Case in three parts. We originally posted to LinkedIn here, here, here.

Since then we have been approached by more agencies looking to manage entire digital experiences for their customers. We (DevHub) thought it would make sense to highlight the agency use case again at the start of this week in hopes of helping more agencies understand the DevHub difference.

HIGHLIGHTS

PART 1: TEAM DYNAMIC

  • DevHub excels at enabling product teams to collaborate with marketing and sales teams to execute client demands, seamlessly and efficiently
  • With DevHub you can migrate entire brands to a standardized platform for scale and flexibility
  • With DevHub you can roll out bulk updates across a whole network of sites, saving content and production teams valuable time

TAKEAWAY: empower teams across different departments and companies to work together and rally for the win.

PART 2: HOW DEVHUB DOES IT

  • Agencies that utilize DevHub quickly find that it offers a kind of control that one-off CMS platforms simply can’t provide
  • DevHub is agile enough that we can adjust to client demands mid-build
  • Migrated and provisioned 102 Franchisee Site

TAKEAWAY: Our DevHub philosophy drives our commitment to continue innovating and improving current content workflows.

PART 3: WHERE THE AGENCY GOES FROM HERE

  • Our agency partner now powers 102 franchise sites for their client 
  • We implemented changes across the client’s entire franchisee site network, saving massive time (and headaches) for the product, marketing and production teams
  • Post-launch, we handed the operational reins over to our agency partner so they could manage DevHub simply and easily

TAKEAWAY: DevHub is a platform built to scale, and we excel at everything from launching a franchise’s eco-system to building out custom themes to migrating from Wordpress to deploying scheduling across 100s of sites.

In closing...Everyone continues to be happy - agency, client and franchisee.

This Week At DevHub HQ

August 21, 2016 By DevHub - 0 Comments

Update for week ending August 21, 2016.

DevHub continues to innovate on multi-site development. From agencies looking to take a national client to the hyper local level or the SMB provider expanding their local digital offering; DevHub is there. This week we continued to change the mindset of current and prospective DevHub users, clients and partners about the multi-dimensional uses for DevHub in solving their unique problems. Below is a recap of this week's notable events:


 

Add eCommerce functionality to sites with ShopRocket and DevHub

August 19, 2016 By DevHub - 0 Comments

DevHub is exploring an integration with ShopRocket. ShopRocket is a bolt on eCommerce play for your existing website. They making setting up a store and plugging directly into your site easy. 

3 ways ShopRocket is unique:

  • Setup once - Simply copy & paste our code into your DevHub website.
  • Seamless - integrates into your own website or blog, your products and cart are embedded into your site including payment processing.
  • Multiple Currencies - Allow your customers to pay in your local currency, including GBP, USD, EUR, SEK, CAD, AUD, JPY and more...

DevHub has a lot of eCommerce experience in its own right, however ShopRocket would be a welcomed addition for international eCommerce. To learn more visit DevHub.com/integrations

What You Can Build On DevHub ...its a mindset.

August 18, 2016 By DevHub - 0 Comments

Chances are your favorite websites are those that work… every time - never down, never inaccessible, never slow - sites like Craigslist, YouTube, Google, Reddit, Facebook, Imgur… Sites you can rely on. DevHub can bring that same level of reliability to your sites. Products built on DevHub simply work. Designers and developers sometimes make the mistake of focusing too much on the beauty of the site. Beauty, however, is skin deep. Remember flash websites? Yeah, exactly.

Sites need to work! Aesthetically and functionally. We understand that no designer or developer wants to work off a template. For the longest time, I hated it, too. However, as our customer profile began to change, scale and automation became a primary objective, and we realized that templates and themes could be an elegant solution.

Let me give you a real case study

Our client, a national agency, needed to roll out multiple unique local sites in under 30 days. Traditionally, this is a scenario in which an agency throws in more manpower to build out Wordpress sites charging upwards of $2k/site. Chances of hitting the 30 day deadline are slim. Sleepless nights all around. But our client used DevHub - without the extra manpower, without the sleepless nights, and, most importantly, without that $2k/site price tag. 

On DevHub, our client produced a master template based on their customer's corporate look/ feel, created unique localized content for each site, and provisioned review widgets, form tracking, and analytics. In one fell swoop, our client also built into its DevHub the ability to add future capabilities, like couponing, a rotating gallery, and a location specific scheduling widget. And yeah, the deadline was met, with time to spare.

The traditional process of building sites from scratch or as a custom one-off is outdated and wasteful. In the one-off scenario, 1, 2, even 3 customizations across 6 or 10 sites is not an issue. But what happens when you need to scale? When you need 3 customizations across a subset of 25 sites, and another 4 customizations across 44 sites? The traditional model breaks down; it’s simply no longer relevant.

DevHub is a mindset - build it once, for the present and the future.

Platforms and protocols: multi site web development

August 17, 2016 By DevHub - 0 Comments

When I say “protocol” what do you think? Protocols are what we depend on to communicate with other people. They are the foundation of interaction. Not just human interaction though, also machine interaction. A protocol sets limits. It defines what is correct and what is invalid. With a protocol, you have a plan to move forward. You know what you need to do and how to do it. 

DevHub is a protocol for multi-site web development. There is a path to follow when you need to create hundreds or thousands of sites. It’s simple: We create the protocol; you create the sites. What does this mean for you? Take a look at the amount of time you need to spend as a function of the number of sites, landing pages etc that you build. 

Starting from the left, it is much easier to build a single site on your own, or on another platform, but as you build more and more sites, the amount of effort per site hardly decreases, and might even increase if you run into unknown issues. With DevHub, there is an initial investment to get everything up and running, however once that is done you can create and deploy an unlimited number of sites or landing pages essentially by just adding a few rows to a database. Now, that intersection point, as we have found, lies around 25 sites. Many of our current clients hit that breaking point and realized there must be a better way of building things. DevHub is that better way. To see some of the problems we have solved, give our case studies a read through.

Written by: Matthew Dennie Developer @ DevHub

Post originally appeared on Medium on 8/17/2016

DevHub: The Ultimate Platform

August 15, 2016 By DevHub - 0 Comments

DevHub is a web platform.

DevHub is a platform situated at the crossroads of website builder and enterprise CMS. The DevHub difference lies in its use cases… from global agencies unifying disparate clients, to national brands creating local sites controlled by local managers; from media companies offering digital products to their small business customers, to regional companies providing a vertical solution and technology providers seeking to differentiate their product. DevHub powers them all.

DevHub is a mindset, in which building a scalable future aimed at local markets and improving customer product offerings is a reality.

Maintaining SEO, keeping customer sites 100% intact, giving more flexibility to small businesses, modernizing platforms, and introducing new products… just a few of DevHub’s capabilities in executing a migration for our partners.

DevHub is the world’s most comprehensive, open, and integrated web experience platform in the market today. It is the only product to offer the complete technology stack - engineering, utilization, customization, training, and support SLA’s - at ever level of use. DevHub is optimized to scale according to your needs and to integrate with a range of 3rd party vendors, including CRM systems, sales acceleration platforms, analytics providers, and specific marketing solutions. 

WHAT'S NEXT

  • DevHub works with you to determine the scope of the project; to outline goals and objectives; to select the best migration strategy; and to define costs and timelines.
  • The DevHub team will carefully analyze your current workflows and identify possible constraints, looking into your current partnerships, resources, road maps, dependencies, and operational requirements.
  • DevHub will provide you with elements for your business case and will help you demonstrate the value of the migration as a necessary step in improving business and production efficiencies. 
  • When appropriate, DevHub will build a proposal that includes a detailed assessment of your current infrastructure.

We know that hearing ‘platform migration’ or ‘re-platforming’ sends chills down your spine. We also know that doing it effectively can help your organization better adapt to market demands, Google’s whims, and security issues. It is without question a defining decision for any team or organization. DevHub is your partner for the long haul - let us put your fears to rest.