It’s built for franchise marketing leaders, operators, agency partners, and multi-location web strategists who want to validate their expertise in managing franchise websites.

The exam has 30 multiple-choice questions based on real franchise scenarios across six areas: Customer Experience and Local Content, Local Search and AI Discovery, Lead Flow and Measurement, Franchisee Access and Growth, Architecture and Migration, and Privacy and Performance. It takes about 15 minutes, and there’s no time limit.

We recommend reviewing the official Franchise Website Strategist Study Guide before taking the exam. It explains the core principles and practical scenarios covered on the exam.

You need a score of 80% or higher - at least 24 out of 30 correct - to earn your certification.

You’ll immediately receive an official signed digital certificate. You can download, share, and add the certification to your LinkedIn profile or resume. Your certification is valid for 12 months.

Yes, as many times as you like. Review the study guide, brush up on the topics you missed, and retake the exam whenever you’re ready.

No. Both the exam and the study guide are free.