Visibility.

Agency Solutions Rooted in Scalable Tech

We Power Local

  • Paid Campaigns
  • Franchise Websites
  • Visibility Strategy
  • B2B Location Marketing
  • Lead Generation
Client Success Stories

SMB Marketers

Re-platformed 44k+ websites for a Multi-State Newspaper Company

National Brands

Created Full Funnel Attribution flow for a 1,200 Store National Restaurant Chain

Franchises

Delivered a massive Local visibility refresh for the local, mobile and social sites of a 566 Location QSR Ice Cream Franchise

Tech Platforms

Dramatically boosted performance of Display campaigns via Automated Landing Pages for a Major Display Advertising Platform

Agencies

Created a potent local paid-campaign strategy for a Performance Digital Marketing Agency

DevHub powers, integrates and partners with the world's leading companies

Re-platformed 44k+ websites for a Multi-State Newspaper Company

Problem

Our client has 2,700 sales reps who sell digital products to Small Business customers in their US, US Hispanic and Canadian markets. Over the years they sold and built 44,000+ Websites for these SMB’s on an old web-builder platform.

  • Websites were not mobile optimized and lacked ranking on the Search Engines
  • Minimal consumer engagement metrics were being captured
  • Difficult to edit and enhance the site content or add new tools
  • No conversion or vertical specific optimization
  • Sales rates had become stagnant

Solution

This large enterprise client partnered with DevHub to take this $25 million per year business unit to the next level. DevHub Client Success Reps stayed on location to transform their tools/processes and strategy. In less than 30 days, DevHub seamlessly migrated all 44K sites to the DevHub R7 CMS without business interruption, loss of SEO, or up time. All sites were instantly transformed to responsive design for mobile, tablet and desktop. All conversion metrics are now tracked and reported and the Sales Teams now runs upsell programs for Video, Scheduling, Click2Call, Booking, Live Chat with instant provisioning.

Results

  • Automated 1000’s of “spec-sites” to be used in pre-sale by the sales reps to accelerate new client acquisition
  • 85%+ renewal rates
  • ARPU is 70% higher
  • Sales rep confidence and engagement is at an all time high
  • Boosted new acquisition rates by 33%
  • Now poised to power their National Channels to go after National Brands and Franchises via the same DevHub CMS and programs
Created Full Funnel Attribution flow for a 1,200 Store National Restaurant Chain

Problem

Our client is a National Consumer Brand who has approximately 1.2 million consumers per month using their corporate site to find one of their local stores. Both the online and mobile experience was clunky with a high abandonment rate.

  • 6+ clicks to find and get to a local store info page
  • Mobile experience was not optimized and drove a high abandonment rate
  • High vendor maintenance and costs
  • No customer funnel conversion metrics for improving the experience

Solution

This client partnered with DevHub to optimize the Location Search experience to funnel their highest propensity-to-buy customers, directly to engaging the right local store. DevHub’s simple widget was loaded on their corporate site and now operates off their own store data base. The look and feel was modernized and refreshed. New branded Map icons and store profiles contained conversion-centric links to help customers easily engage with local stores for Driving Directions, Online Orders, Scheduling Appointments, Downloading Coupons, Recruiting, etc.

Results

  • Store data across the web is now always in sync when any changes are made in the database
  • Reduced clicks to the local store page from more than six to two
  • Now captures full funnel attribution monitoring to constantly improve customer experience and eliminate abandonment
  • Poised to now launch and manage all their local sites via DevHub from the same database
Delivered a massive Local visibility refresh for the local, mobile and social sites of a 566 Location QSR Ice Cream Franchise

Problem

This client has 566 local store locations down the East Coast. Most Local Store sites were built/operated by each local store operator. There were very high costs to manage the local visibility of the Brand and major frustration by the brand and agency. They could not deliver a consistent monthly message across the National Paid campaigns and the Local store sites.

  • Inconsistent Branding
  • Sites were not mobile optimized
  • Stagnant content
  • Did not reflect or leverage the monthly paid media campaigns
  • No local analytics for consumer engagement that could be captured

Solution

Our National Brand client and their agency partnered with DevHub to rehabilitate their entire local presence and take their marketing Local. DevHub seamlessly deployed 566 local web and mobile sites under exact branding specs, overnight. All were responsive design for mobile friendliness. Today, they pass the monthly paid campaign creative to DevHub, who’s campaign managers deploy it to each local store site and report back local campaign performance.

Results

  • Reduced local site maintenance by 66%
  • All sites are now mobile optimized
  • Boosted paid Social, Display and PPC results by 23%
  • Now captures new local consumer engagement insights and metrics
  • Now adding new features to local sites on the fly; Agendize Scheduling/Chat, JobOn Recruiting, MonkeyMedia Online Ordering, etc.
Powering Hyper-local search reviews for a Service Business

Problem

This Security installation firm has offices in 9 cities on the west coast, who install approximately 20 Security Systems in residential and commercial job sites daily. Their lead generation strategy of using paid media to drive new customers to their website continued to increase in cost while yielding less new clients. As well, they were suffering from a low volume of reviews, with a few bad ones that remained quite visible on top of the search results across the web.

  • Only 11 reviews over the past 4 years
  • Few bad reviews with high visibility on Yelp/Google+
  • Could not easily gather or distribute reviews across the web or even on their own website

Solution

This Security firm partnered with Devhub to power a new lead generation strategy that gave them the tools to solicit and generate a Rating & Review and Check-in immediately after each installation. Installers used a simple iOS/Android app to check-in, capture before & after pictures, and comment during each installation. Then with a push a button, request a Review from the customer. These Check-ins and Reviews were seamlessly syndicated onto the company’s new LeadGen page hosted by DevHub; boosting SEO, Search Ranking, and converting high volumes of new customers.

Results

  • Generated 556 new customer reviews over 9 months
  • Earned a 4.9/5.0 Star Rating
  • 44% increase in incremental leads
  • Reviews now managed, syndicated and found on most social sites automatically
  • 40% reduction in Paid media spend
  • Sustainable organic ranking on page one of local searches
Dramatically boosted performance of Display campaigns via Automated Landing Pages for a Major Display Advertising Platform

Problem

This well known Display Advertising platform was struggling to differentiate themselves against a growing group of competitors and new solutions. They were losing deals and could not fully prove a better ROI from their solution. Landing their customers from their high performance Display Ads onto a client’s general homepage did not provide a tight customer experience nor were they able to take credit for all the leads generated.

  • No attribution beyond the ad impression/click
  • No new call-to-action widgets for their advertisers
  • Stagnant conversion rates

Solution

They partnered with DevHub to dramatically change their position and value prop in the market. By connecting API’s, DevHub pulled in the Display creative and business details to auto generate a high conversion landing pages for every campaign in real time. These pages have a congruent look and feel to the Ads and a consistent call to action.

Results

  • 26% increase in campaign performance
  • New attribution credit for calls, form fills, app downloads, driving directions, and coupon redemptions from the new landing pages
  • 70% reduction in landing page production time and costs
  • Increased campaign budget renewals by 33% and increased budgets by 26% from existing clients
Created a potent local paid-campaign strategy for a Performance Digital Marketing Agency

Problem

This Agency focused on running paid campaigns for national clients who have local stores. They struggled each quarter to renew the media budgets and agency fees. Other agencies were pitching their clients on local solutions that they could not deliver themselves.

  • No local campaign performance data... only National
  • No local lift metrics to use to optimize the paid campaigns
  • Broken revenue model that did not have a recurring revenue stream component

Solution

Our Agency client partnered with DevHub to launch and manage the local web, mobile and social sites for their clients. They earned a new recurring revenue stream by using the DevHub CMS Dashboard to push paid campaign creative down to the local store site level and report back the local consumer engagement for each store.

Results

  • 23% lift in campaign performance by pushing local
  • New consistent Brand experience and management across all local stores
  • New recurring Revenue stream and 100% client retention
  • New campaign intelligence about local store online orders, calls, bookings, foot traffic, and coupon downloads
  • Now running on-the-fly real-time local tests from one dashboard to trial new menu items, recruiting tools, and brand messages

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