Short answer: DevHub is a website platform built specifically for franchise and multilocation scale.
Longer answer: DevHub is a website platform and services partner built specifically for franchise and multilocation brands. The platform gives brands a scalable foundation that streamlines content creation, location management, and brand consistency, while the DevHub team provides full design, build, migration, onboarding, and ongoing support.
DevHub is designed for franchise and multilocation brands that need a website foundation built for scale. We support midsize systems as well as large enterprise networks and are suitable for brands with anywhere from a few dozen to several thousand locations. Many brands move to DevHub after outgrowing WordPress, Webflow, or agency websites. We work across home services, retail, health and wellness, senior care, automotive, and other franchise driven verticals, supporting both single brand, multibrand, and portfolio franchisors.
The DevHub platform is a CMS built for franchise and multilocation brands, giving them one place to manage their entire web presence. It supports corporate pages, local pages or franchisee microsites, location finders, and franchise development pages, all managed through a single dashboard. DevHub includes scalable content tools like bulk editing, custom fields, reusable templates, localization, and a drag and drop builder, plus advanced location management features such as service area mapping, geolocation, and SEO optimized directories. The platform also supports franchisee level access with brand safe permissions and integrates with 80+ tools through native integrations and an open API.
No. DevHub is neither a marketing platform or all-in-one agency. We focus only on the website foundation because we believe in the power of domain expertise. No provider can be great at every aspect of marketing. All-in-ones try to do too much, which creates gaps and limits flexibility. DevHub stays specialized so brands keep control and can work with the best partners for SEO, paid media, CRM, reviews, and other tools. We integrate with your stack rather than replace it.
No. DevHub does not build websites on WordPress or any third party CMS. We do not outsource our technology. We are the technology. The DevHub platform is built and maintained entirely in house by our U.S. based team. Unlike generic CMS platforms, DevHub is built specifically for the needs of franchise and multilocation brands. That means the platform can handle scale, structured content, localization, fast rollouts, franchisee permissions, and the complex workflows that traditional CMS tools are not designed to support.
All-in-one vendors bundle websites with SEO, paid media, reviews, and other services. It looks convenient but it locks you into their tools, pricing, and priorities. DevHub is different. We focus solely on the website foundation and keep the platform open so brands can work with the agencies and tools that perform best for them. By not bundling marketing services, DevHub stays objective, flexible, and aligned with your long term digital strategy, rather than a single vendor’s bundle.
Generic CMSs like WordPress, Webflow, and Sitecore are not built for franchise or multilocation brands. They start falling out of date the minute they launch and require constant updates, plugin maintenance, and patches that create technical debt as you scale. This often leads to a rebuild cycle every three to four years. DevHub is purpose built for multilocation complexity. You are always on the latest version of DevHub, which keeps your sites ready for changes in Google, AI, and consumer behavior. Brands choose DevHub so they can stop worrying about their websites and focus on growth instead.
You could, but you will likely run into the same frustrations many DevHub customers faced before switching. Most franchise brands ask their agencies to do too much. When a single vendor is responsible for SEO, paid media, listings, reviews, call tracking, scheduling, and the website, the website rarely gets the depth or long-term focus it requires. Something has to give, and when it does, you have limited flexibility to fix it, especially when the site is tightly tied to one agency’s developers and timelines. DevHub focuses only on the website foundation so you stay free to choose the best partners for everything else.
No. DevHub is not a replacement for your agency or marketing partners. We provide the website foundation that everything else depends on, and your agencies plug into that foundation to run SEO, paid media, content, listings, reviews, and other programs. Unlike all-in-one vendors, DevHub keeps your website separate from your marketing services so you stay free to choose the partners that perform best for your brand. DevHub handles the platform, and your agencies do the work they are built to do.
Yes. DevHub is an open platform that integrates with 80 plus tools and growing across analytics, CRM, scheduling, call tracking, reviews, live chat, and other core parts of a franchise marketing stack. You can bring your preferred vendors, agencies, and systems, and DevHub connects to them through native integrations or our open API, giving you flexibility and preventing the vendor lock in that often comes with all-in-one platforms. If you’re looking for additional partners, we can share recommendations based on what we’ve seen work with other franchise brands.
Franchise brands that move to DevHub see stronger lead flow, higher quality local traffic, and significantly faster execution of updates, launches, and campaigns. Corporate teams gain clearer visibility and easier system wide management, while franchisees get fast, reliable, conversion focused sites that reduce daily frustrations. Brands also see improved local visibility thanks to structured content and consistent location data. The result is a website foundation that lifts operational performance, supports growth, and gives both corporate teams and franchisees confidence and peace of mind.
DevHub improves SEO by giving franchise and multilocation brands a structured, scalable foundation that search engines and AI models can understand. Local content, location data, and schema are built into the platform, reducing duplicate content issues and keeping every site consistent as you grow. DevHub also delivers clean architecture and strong Core Web Vitals, which support both national visibility and local ranking across markets. Because every site stays on the latest version of DevHub, your SEO and AEO performance keeps pace with changes in Google and AI driven search.
Yes. DevHub removes the manual work that slows franchise systems down by letting corporate teams roll out updates, campaigns, and compliance changes instantly across every location. You no longer need developers or one off edits to keep sites current, and new franchisee sites can launch in days instead of weeks. This reduces overhead for corporate teams, streamlines agency workflows, and gives franchisees fast, accurate sites that keep up with the pace of the brand.
Franchisees get conversion-optimized local pages that serve as a strong foundation for lead generation and digital marketing. Through role-based permissions, franchisors can choose to empower franchisees to manage approved local content such as services offered, promotions, photos, blogs, and testimonials in a brand-safe way. Franchisees can trust that their pages stay fast, accurate, and up to date with the latest local SEO and AEO foundations built in, which reduces frustration and support requests. Franchisors can feel confident they are giving local owners a modern, scalable web platform they can build on for years to come.
Yes. DevHub is built to support easy to use, brand safe localization at scale through flexible roles and permissions. Franchisors control templates, structure, and guardrails, while franchisees can update approved local content such as services, promotions, photos, testimonials, and other market-specific details within predefined parameters. This approach allows franchisees to reflect their local business while protecting brand standards and maintaining consistency across the system.
With over 18 years of experience, more than 300 brands launched, and zero failed launches, DevHub has built a proven migration approach designed to reduce risk and build confidence. Migrations are carefully planned, validated, and supported to ensure a smooth transition with no disruption to your business. SEO protection is built into the process from day one to preserve continuity and long-term performance. The result is a predictable, low-risk migration that sets brands up to scale with confidence.
Every site launch at DevHub follows a proven process that keeps teams aligned and moving forward. The steps include Discovery, Design, Production, QA, and Training. The DevHub team manages the process end to end to ensure launches stay on track and predictable.
No. Protecting and enhancing your existing SEO is a core part of the DevHub migration process. We map and redirect every URL, preserve structured data, and carry over historical performance to maintain search equity and organic visibility. Our approach is designed to ensure continuity during the transition, while setting the foundation for stronger SEO performance over time.
DevHub provides hands-on onboarding, ongoing training, and responsive platform support from a 100% U.S.-based team. Our support and technical teams understand franchise complexity and work closely with corporate teams and partners as an extension of your staff. From initial setup through long-term optimization, you have direct access to people who know your platform and help keep everything running smoothly.
Yes. DevHub integrates with more than 80 tools and growing across analytics, CRM, email, scheduling, reviews, call tracking, chat, and other core parts of a franchise marketing stack. The platform connects through native integrations or an open API, so brands can keep their existing systems without relying on fragile plugins or workarounds. This flexibility allows your stack to evolve without disrupting your website foundation.
The Future Proof Guarantee means DevHub’s technology continuously adapts to stay current with changes in search, AI, accessibility, security, privacy, and consumer behavior, without you needing to manage versions, push updates, or worry about what might break. Most websites start falling out of date the moment they launch. DevHub sites stay current, so brands can scale on a stable foundation that's built to last.
Yes. DevHub is purpose built for franchise and multilocation scale. Whether you manage one brand with 20 locations or multiple brands with thousands of locations, the platform is designed to perform reliably as you grow. Teams can roll out hundreds or thousands of new sites, pages, or updates at once using bulk tools, without slowing performance or adding operational overhead. DevHub supports growth without forcing rebuilds, replatforming, or complexity as your network expands.
If you ever decide to move away, your brand retains full control of your content, design, data, and domains on DevHub. We also provide offboarding support to help ensure a smooth transition. DevHub is here to give you control and flexibility, not take it away.
