How one of America's fastest-growing flooring brands eliminated website bottlenecks and empowered corporate teams and franchisees across 300+ locations.
Results at a Glance
- 14x faster launches
- 300+ locations managed from one dashboard
- 6–15 new franchise sites launched every 6 weeks
- Corporate can say yes to local requests without dev bottlenecks
The Challenge
Floor Coverings International (FCI) is one of the fastest-growing flooring franchise brands in North America, opening between 6 and 15 new locations every six weeks.
“WordPress is great for small businesses,” says Cassie Olivos, who leads website strategy for FCI, “but I don't think it has the scalability you need when you're working with a franchise. With 300+ locations, I need to move fast — spin up new websites, make global content changes, and adjust page layouts in bulk without it eating up hours on my calendar.”
The problems piled up:
- Slow rollouts, one hour of manual work per location
- Rigid templates, where even small changes required paid development time
- Vendor lock-in, with limited CMS access, making edits costly and slow
- Franchisee frustration, since corporate couldn’t support simple updates
The Turning Point
Cassie knew FCI needed a partner who could match the pace of a scaling franchise brand. That meant:
- Launching new franchise sites quickly and in bulk
- Empowering corporate and marketing vendors to make changes without relying on developers
- Avoiding vendor lock-in and rigid templates
- Enabling franchisees to localize microsites within brand-safe guardrails
- Supporting unique franchise use cases with flexibility
“We needed a website provider that wouldn’t lock us in,” Cassie explains. “First, we couldn’t be stuck with a CMS that required going through devs just to make simple updates. Second, we couldn’t be locked into vendors. If we bring on or replace a partner, the platform has to stay nimble enough to support that.”
The DevHub Solution
DevHub delivered a platform purpose-built for franchise complexity and scale, giving FCI:
Freedom and Control
- Customizable local pages that can be tailored to the needs of each franchisee
- Flexible components so corporate can drag and drop content or rearrange layouts without developers, while having the flexibility to add custom code
- Open APIs and 80+ integrations to connect with FCI’s preferred marketing stack
Speed and Performance
- Launching all sites in a new franchise batch in under 1 hour total instead of 1 hour per site
- Centralized management of 300+ local sites from a single dashboard
- Google Sheet integration for fast, bulk updates and automated data syncs
Confidence and Peace of Mind
- Custom features like image galleries, About Us pages, and co-op market pages
- Responsive support that documents solutions for future use
- A future-proof platform ready for AI, search, and tech shifts
“With our old setup, every change had to go through our devs, slowing us down,” says Cassie. Now with DevHub, vendors can log in directly to build or refresh pages and add design or code that boosts conversions. The bottleneck is gone.
The Results
Since migrating to DevHub, FCI has transformed the way its web presence supports growth:
- 14x faster launches, from 1 hour per site to 1 hour for an entire batch
- Custom local features like image galleries, tailored About Us pages, and co-op market pages
- Happier franchisees, with more yes to local requests
- A trusted partnership that can take complex ideas from concept to launch
Cassie’s Advice to Other Franchisors
“Ask the questions. Explain your use case. Explain how you need the platform to function. The right partner won’t just hand you a one-size-fits-all answer — they’ll work with you to solve for your unique needs. That’s what DevHub did for us.”
See how DevHub can scale your franchise brand. Talk to our team.
