A Data-Experience Platform Built for Marketing Leaders

May 4, 2021

A Data-Experience Platform Built for Marketing Leaders

Marketers use DevHub to solve Customer Experience problems at scale. What does that mean, exactly? Here’s a snapshot of the 2 most ubiquitous business problems we’re solving for marketers today. For Multi-Location Marketers Controlling an individual physical location’s basic information should be easy for multi-location businesses and brands but it’s not. It’s hard to maintain the different hours, services, unique offers for each location from one central place and manage ...

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The DevHub Blueprint: Status Update on Our Sales Enablement Program

April 28, 2021

The DevHub Blueprint: Status Update on Our Sales Enablement Program

In January, I wrote about building out a Sales Enablement program as one of the first projects I attack. After spending several months with our partners to understand how we could help them address their challenges and help them grow, our immediate goals were clear.  Blueprint Goals Build a library of marketing resources for our partners focused on local (our fastest growing business segment)  Distribute the collateral via a weekly newsletter (goes out every Thursday ...

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Map Providers: Comparing Google Maps to Mapbox

April 15, 2021

Map Providers: Comparing Google Maps to Mapbox

Normally when building Store Finders and Local Pages for the local experiences we build, Google Maps is the top choice. However, for brands that want to maximize their budgets and need a Google Maps alternative, Mapbox is a great, lower-priced choice.  Pricing Comparison Google Maps Mapbox That said, Mapbox’s price isn’t its only redeeming quality - the breadth of customization options goes above and beyond what can be done with Google Maps. Mapbox is ...

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Local Pages Stat Pack

March 31, 2021

Local Pages Stat Pack

​ There are roughly 40-60 billion searches happening on Google in the US each and every month (Sagapixel) 46% of those searches are made with local intent (Sagapixel)  Data shows that businesses that are optimized to appear in local search results are likely to experience an in-store visit increase of 35%(Sagapixel)  35% of product searches start on Google (WordStream) 8% of search queries are phrased as questions (WordStream) 72% of consumers that perform a local ...

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Local, Value-Driven, Enterprise, Customer Experiences for Financial Services

March 24, 2021

Local, Value-Driven, Enterprise, Customer Experiences for Financial Services

About the Client A national bank with 60+ locations in the US Stakeholders: Director, Marketing Operations Director, Marketing Campaigns Marketing Stack: CMS  Acquia Cloud Platform Hosting  Cloudflare Enterprise Plan Client Goals Build a friendly online experience that makes it easy for users to find their nearest local branch based on distance or the unique services available at only some branches. Create an individual page for each branch with the most up-to-date information These pages will ...

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Partner Resource: Adding or Removing a Local Page

March 16, 2021

Partner Resource: Adding or Removing a Local Page

Can Local Pages be added or removed automatically, or does a new location require contacting DevHub for manual processing? Can DevHub’s solution automatically pull the information required for building the store locator via the API endpoints without the need to maintain a separate Google Sheet? No contact with the DevHub team is required for adding, removing, or updating locations. All products are self-serve for our partners. We have two options for syncing information between ...

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The Customer Experience Playbook for Multi-Location Fashion Retailers

March 11, 2021

The Customer Experience Playbook for Multi-Location Fashion Retailers

The guide to building a customer-centric, objective-driven online experience for every brick-and-mortar location. Maximize the marketing opportunity to provide value to your local audiences, not only to inform, but to engage - and elevate your brand. Your Multi-Location Strategy: What do you want your customers to do?   Get directions Call the store Join the loyalty program Sign-up for promotional emails What do you want your customers to know?  The products and services available in each location ...

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Unlocking Franchisee Growth

March 3, 2021

Unlocking Franchisee Growth

A great example of a core use case of DevHub's Data Experience Platform and the positive results it can produce for clients. This partner leveraged our platform tools and applied their expertise to the benefit of their client who experienced an immediate 40% bump in organic traffic across all their locations in their first month on the platform.  About the Client Home services franchise with 220+ locations Stakeholders: Franchise Executive Leadership  Franchisee representative  Client ...

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Local Pages as a Paid Traffic Destination

February 11, 2021

Local Pages as a Paid Traffic Destination

Local Pages a great destination to send website visitors for the information they’re looking for, it’s also an opportunity to convert that traffic into new business! A feature we don’t talk about enough All Local Pages can be built with a dedicated section for promotions or limited time offers Yes, really. Run any number of unique promotions simultaneously for each location, complete with a call to action for each. When promotions are ...

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DevHub Introduces Data Experience Platform to Help Marketers Drive More Meaningful Customer Engagement

February 10, 2021

Seattle, February 10, 2021 -- DevHub, Inc, the leader in Data Powered Experience (DPE), today announced the continued expansion of their platform’s functionality with marketers in mind. This expansion can be leveraged by marketers working across retail, consumer goods, manufacturing, financial services, hospitality, and food services. Built on the DevHub platform, marketers can now centralize data from disparate sources to quickly build data-driven experiences that personalize landing pages and websites for both B2B and B2C ...

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