As one of the biggest business trends of 2023, the customer experience continues to drive franchise growth. According to CMSWire, more customers are seeking personalized, consistent, omnichannel experiences - especially when it comes to digital platforms. At DevHub, we know that every franchise location is unique - and it should be treated as such. From boosting each franchisee’s local online presence to brand awareness and customer loyalty, location-based marketing is key for emerging and established franchises ...