5 Reasons Why Landing Pages Are Essential To Your Business

December 1, 2021

5 Reasons Why Landing Pages Are Essential To Your Business

Having an online presence is critical for the success of any business these days.  However, there’s nothing worse than having a business website that does not produce high conversion rates. A picture-perfect website rife with great visuals, excellent copy and a compelling CTA’s is often not enough. Most businesses tend to ignore a crucial piece of the puzzle, “landing pages” when setting the foundation for their online presence. Landing pages are a key ...

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How to Win Multi-Location Marketing

October 25, 2021

How to Win Multi-Location Marketing

Digital is continuing to change the way consumers shop. Most in-store purchases today are influenced by digital marketing, with 68% of consumers beginning their path to purchase online. While having a geographically dispersed business can be fruitful, it can be tricky to maintain the correct digital marketing culture for each location.  How can multi-location businesses provide personalized and relevant experiences to customers without compromising their brand identity? What is multi-location marketing, the importance of local ...

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DevHub Scores With Retailers, SEO and a Social Refresh

July 16, 2021

DevHub Scores With Retailers, SEO and a Social Refresh

DevHub this week announced Brickwork BOPIS updates, SEO tactics every marketer should know and a new social campaign.  Brickwork Announces Buy Online Pick Up In Store Tech Brickwork introduced new Buy Online Pickup In Store (BOPIS) technology that can now be rolled out for brick and mortar retailers. With Brickwork, your customers can find what they are looking for at a particular local retailer-- we sync location information and product inventory via the store pages ...

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MarTech in the Local Marketing Space: Winning Digital Transformation

July 1, 2021

MarTech in the Local Marketing Space: Winning Digital Transformation

Let’s not be naive - digital transformation is a HUGE beast to unpack - as the very term can cover so much, generally the way to think about digital transformation is rewriting the ‘old way,’ of operating to a digital first mentality. But what does this mean for local marketing martech providers?   How DevHub Powers The Martech Landscape DevHub powers several of the leading marketing technology (martech) providers found in Scott Brinker’s Martech landscape infographic ...

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Migrating Websites From Scorpion CMS

July 1, 2021

Migrating Websites From Scorpion CMS

Has your service slowed down with Scorpion CMS?  DevHub has successfully migrated over 2 million websites to our platform, unlocking the ability to scale to meet the needs of franchisees within minutes versus weeks. Why DevHub? Leading Edge  Keep your existing URL structure, keep all legacy SEO investments, keep current integrations. Enjoy 112+ planned features, 900+ product releases/ features to date, 81+ key instances/ implementations Fast Migrations 7 Day Go to Market, as fast as ...

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How Local SEO Drives Leads

June 3, 2021

How Local SEO Drives Leads

What is Local SEO? Local SEO (Local Search Engine Optimization) is the process of optimizing your website in order to improve traffic, leads, and brand awareness for your local business. Search engines have made it a priority to link you with the most relevant, local results, and optimizing for those has become crucial for businesses that provide local services. How to Optimize Your Website for Local SEO Lead Generation Local results are prioritized based on ...

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DevHub Acquires Brickwork Software

May 18, 2021

DevHub Acquires Brickwork Software

Click here for an overview of DevHub’s Local Marketing Experience Platform DevHub acquires Brickwork Software to further strengthen its position as the leader in local marketing technology. DevHub’s Data Experience Platform is used to power local experiences for multi-location brands; creating meaningful connections - from online discovery to engagement that creates the hand-off for a seamless offline transaction - in every vertical, for every store location, in every market.   Why we’re excited!  A rapidly ...

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A Data-Experience Platform Built for Marketing Leaders

May 4, 2021

A Data-Experience Platform Built for Marketing Leaders

Marketers use DevHub to solve Customer Experience problems at scale. What does that mean, exactly? Here’s a snapshot of the 2 most ubiquitous business problems we’re solving for marketers today. For Multi-Location Marketers Controlling an individual physical location’s basic information should be easy for multi-location businesses and brands but it’s not. It’s hard to maintain the different hours, services, unique offers for each location from one central place and manage ...

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The DevHub Blueprint: Status Update on Our Sales Enablement Program

April 28, 2021

The DevHub Blueprint: Status Update on Our Sales Enablement Program

In January, I wrote about building out a Sales Enablement program as one of the first projects I attack. After spending several months with our partners to understand how we could help them address their challenges and help them grow, our immediate goals were clear.  Blueprint Goals Build a library of marketing resources for our partners focused on local (our fastest growing business segment)  Distribute the collateral via a weekly newsletter (goes out every Thursday ...

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Map Providers: Comparing Google Maps to Mapbox

April 15, 2021

Map Providers: Comparing Google Maps to Mapbox

Normally when building Store Finders and Local Pages for the local experiences we build, Google Maps is the top choice. However, for brands that want to maximize their budgets and need a Google Maps alternative, Mapbox is a great, lower-priced choice.  Pricing Comparison Google Maps Mapbox That said, Mapbox’s price isn’t its only redeeming quality - the breadth of customization options goes above and beyond what can be done with Google Maps. Mapbox is ...

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