DevHub Scores With Retailers, SEO and a Social Refresh

July 16, 2021

DevHub Scores With Retailers, SEO and a Social Refresh

DevHub this week announced Brickwork BOPIS updates, SEO tactics every marketer should know and a new social campaign.  Brickwork Announces Buy Online Pick Up In Store Tech Brickwork introduced new Buy Online Pickup In Store (BOPIS) technology that can now be rolled out for brick and mortar retailers. With Brickwork, your customers can find what they are looking for at a particular local retailer-- we sync location information and product inventory via the store pages ...

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MarTech in the Local Marketing Space: Winning Digital Transformation

July 1, 2021

MarTech in the Local Marketing Space: Winning Digital Transformation

Let’s not be naive - digital transformation is a HUGE beast to unpack - as the very term can cover so much, generally the way to think about digital transformation is rewriting the ‘old way,’ of operating to a digital first mentality. But what does this mean for local marketing martech providers?   How DevHub Powers The Martech Landscape DevHub powers several of the leading marketing technology (martech) providers found in Scott Brinker’s Martech landscape infographic ...

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How Local SEO Drives Leads

June 3, 2021

How Local SEO Drives Leads

What is Local SEO? Local SEO (Local Search Engine Optimization) is the process of optimizing your website in order to improve traffic, leads, and brand awareness for your local business. Search engines have made it a priority to link you with the most relevant, local results, and optimizing for those has become crucial for businesses that provide local services. How to Optimize Your Website for Local SEO Lead Generation Local results are prioritized based on ...

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DevHub Acquires Brickwork Software

May 18, 2021

DevHub Acquires Brickwork Software

Click here for an overview of DevHub’s Local Marketing Experience Platform DevHub acquires Brickwork Software to further strengthen its position as the leader in local marketing technology. DevHub’s Data Experience Platform is used to power local experiences for multi-location brands; creating meaningful connections - from online discovery to engagement that creates the hand-off for a seamless offline transaction - in every vertical, for every store location, in every market.   Why we’re excited!  A rapidly ...

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A Data-Experience Platform Built for Marketing Leaders

May 4, 2021

A Data-Experience Platform Built for Marketing Leaders

Marketers use DevHub to solve Customer Experience problems at scale. What does that mean, exactly? Here’s a snapshot of the 2 most ubiquitous business problems we’re solving for marketers today. For Multi-Location Marketers Controlling an individual physical location’s basic information should be easy for multi-location businesses and brands but it’s not. It’s hard to maintain the different hours, services, unique offers for each location from one central place and manage ...

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The DevHub Blueprint: Status Update on Our Sales Enablement Program

April 28, 2021

The DevHub Blueprint: Status Update on Our Sales Enablement Program

In January, I wrote about building out a Sales Enablement program as one of the first projects I attack. After spending several months with our partners to understand how we could help them address their challenges and help them grow, our immediate goals were clear.  Blueprint Goals Build a library of marketing resources for our partners focused on local (our fastest growing business segment)  Distribute the collateral via a weekly newsletter (goes out every Thursday ...

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Map Providers: Comparing Google Maps to Mapbox

April 15, 2021

Map Providers: Comparing Google Maps to Mapbox

Normally when building Store Finders and Local Pages for the local experiences we build, Google Maps is the top choice. However, for brands that want to maximize their budgets and need a Google Maps alternative, Mapbox is a great, lower-priced choice.  Pricing Comparison Google Maps Mapbox That said, Mapbox’s price isn’t its only redeeming quality - the breadth of customization options goes above and beyond what can be done with Google Maps. Mapbox is ...

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Local Pages Stat Pack

March 31, 2021

Local Pages Stat Pack

​ There are roughly 40-60 billion searches happening on Google in the US each and every month (Sagapixel) 46% of those searches are made with local intent (Sagapixel)  Data shows that businesses that are optimized to appear in local search results are likely to experience an in-store visit increase of 35%(Sagapixel)  35% of product searches start on Google (WordStream) 8% of search queries are phrased as questions (WordStream) 72% of consumers that perform a local ...

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Local, Value-Driven, Enterprise, Customer Experiences for Financial Services

March 24, 2021

Local, Value-Driven, Enterprise, Customer Experiences for Financial Services

About the Client A national bank with 60+ locations in the US Stakeholders: Director, Marketing Operations Director, Marketing Campaigns Marketing Stack: CMS  Acquia Cloud Platform Hosting  Cloudflare Enterprise Plan Client Goals Build a friendly online experience that makes it easy for users to find their nearest local branch based on distance or the unique services available at only some branches. Create an individual page for each branch with the most up-to-date information These pages will ...

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Partner Resource: Adding or Removing a Local Page

March 16, 2021

Partner Resource: Adding or Removing a Local Page

Can Local Pages be added or removed automatically, or does a new location require contacting DevHub for manual processing? Can DevHub’s solution automatically pull the information required for building the store locator via the API endpoints without the need to maintain a separate Google Sheet? No contact with the DevHub team is required for adding, removing, or updating locations. All products are self-serve for our partners. We have two options for syncing information between ...

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