What Exactly is Brand Awareness? Why is Building a Strong National Brand Identity Important to Franchise Success? When millions of consumers can recognize a brand's logo or message without actually seeing or reading the business's name, that demonstrates the business has developed an exceptionally strong brand awareness. Consider how many brands you can name by just seeing the logo, and hundreds of brands will likely come to mind. Nike's "Swoosh," Google's ...
Running a franchise is about more than managing multiple locations. It’s about making sure your national brand stays strong while meeting the needs of local customers. As your franchise business grows, having a strong online presence becomes more and more important. That’s where franchise technology, especially in website design, comes in. Your website is the face of your brand online. It needs to attract and convert customers no matter where they are. But ...
Multi-location franchises have seen significant changes recently, and the evolution probably won't slow down in the near future. According to Brightlocal's Brand Beacon Report, 81% of multi-location businesses are likely to open new locations in 2024. What do multi-location franchisers need to know about the market changes to stay viable? How can internal refinements keep franchises agile and ready for new trends? Let's talk about these questions and more. E-commerce and brick-and-mortar ...
The International Franchise Association (IFA) reports that global economies will "depend on franchised businesses to boost consumer confidence, steer economic recovery, and improve sentiment among small business owners." Multi-unit franchise ownership is increasing rapidly now that the pandemic's detrimental impact on consumer spending and job security has diminished. Entrepreneurship is once again a prime career catalyst for individuals seeking more than just a nine-to-five experience. Succeeding as a franchise owner begins with learning the ...
Franchise growth is multi-faceted. You need to go beyond a successful business model and an awesome franchise website (although those ARE super-important). Savvy leaders need to know about the unique challenges and opportunities franchises throw at them and use that knowledge to grow the business. What makes for good franchise leadership? How can franchisee leaders be best developed? And how can franchises be set up for long-term success? We'll be answering these questions today ...
The franchise business model has been around for decades and has launched and grown hundreds (or thousands) of brands. Still, franchising marketing leadership requires a different type of knowledge and skill set than other approaches. And some people understand franchise marketing strategy really, really well. If you own or work for a franchise, you can benefit from the insights of the top franchise marketing leaders of our day. Here are a handful of the most ...
Marketing your franchise locally can be difficult. Leveraging the right digital marketing strategies can make a world of difference. Search engine optimization (SEO) and pay-per-click (PPC) increase your visibility, strengthen your brand, and positively impact your revenue. Local SEO for Franchises There are numerous local SEO challenges for franchises. You must have consistent information, you need to manage multiple listings, and figure out a keyword strategy. However, when done well, a local SEO strategy gets ...
Are you running (or marketing for) a franchise? While many of the same business principles apply, several unique factors are at play in your franchise's success. Missing the mark on just one element can hinder (or completely thwart) your success. A franchise must have a tight marketing strategy. Let's look deeper into savvy franchise marketing strategies and how you can implement them to boost your company's growth and competitiveness. Key Components of ...
In the ever-evolving digital landscape of 2024, the importance of a franchise's website cannot be overstated. As the cornerstone of your Digital Activation Strategy (DAS) i.e. listings, review, social, paid, direct mail - to name a few, your website is not just a tool, but the heart of your online presence, the source of truth for customers and the digital front door for local marketing. Its role extends beyond being a mere digital brochure ...
At the heart of your franchise’s digital marketing strategy lies your core presence: your website. It’s not only the central hub of your connection with customers, but it’s also a place to show off all your brand has to offer. With such a valuable asset, it’s crucial to understand all the costs involved - from development and design to hosting and ongoing maintenance. Of course, it all largely depends on how you ...