Marketing your franchise locally can be difficult. Leveraging the right digital marketing strategies can make a world of difference. Search engine optimization (SEO) and pay-per-click (PPC) increase your visibility, strengthen your brand, and positively impact your revenue.  Local SEO for Franchises There are numerous local SEO challenges for franchises. You must have consistent information, you need to manage multiple listings, and figure out a keyword strategy. However, when done well, a local SEO strategy gets ...

Read more..

Are you running (or marketing for) a franchise? While many of the same business principles apply, several unique factors are at play in your franchise's success. Missing the mark on just one element can hinder (or completely thwart) your success. A franchise must have a tight marketing strategy.  Let's look deeper into savvy franchise marketing strategies and how you can implement them to boost your company's growth and competitiveness.  Key Components of ...

Read more..

In the ever-evolving digital landscape of 2024, the importance of a franchise's website cannot be overstated. As the cornerstone of your Digital Activation Strategy (DAS) i.e. listings, review, social, paid, direct mail - to name a few, your website is not just a tool, but the heart of your online presence, the source of truth for customers and the digital front door for local marketing. Its role extends beyond being a mere digital brochure ...

Read more..

At the heart of your franchise’s digital marketing strategy lies your core presence: your website. It’s not only the central hub of your connection with customers, but it’s also a place to show off all your brand has to offer. With such a valuable asset, it’s crucial to understand all the costs involved - from development and design to hosting and ongoing maintenance. Of course, it all largely depends on how you ...

Read more..

For many franchises, the first interaction a customer will have with your brand is on your website. Depending on your industry and franchise model, the action they take for brick-and-mortar locations may be clicking for driving directions or calling the location. For home services brands, however, they’ll likely be prompted to fill out a form to get a quote or schedule an appointment. But what happens when a potential customer starts filling out a ...

Read more..

There are several key components that determine how your web pages rank on Google and other search engines - from URL structure to speed, mobile optimization, meta titles & descriptions, backlinks, and more. One of the most prominent attributes search engines take into consideration is your franchise website’s content. Not only will optimizing your content on franchisee microsites and pages boost your brand’s SEO, but it will also enhance each of your franchisee’s local ...

Read more..

Let’s face it: there’s a whole lot of competition when it comes to every sector of franchising. Each day, customers are searching for the services you offer, so how is your SEO measuring up?  On a local search, you’re competing for clicks, but that doesn’t necessarily mean you have to pay to get to the top of the result list. Search engine optimization (SEO) is now more important than ever - well ...

Read more..

In any industry, but especially in franchising when you are responsible for your brand as a whole and individual units, your digital presence has never mattered more. In addition to keeping up with all the latest core web vitals, your analytics are essential to continuously improving your website’s performance.  They are vital to understanding where you stand when it comes to Search Engine Optimization and can help you keep track of lead conversion. They ...

Read more..

Challenge: your customer-facing website collects leads for the entire home services brand, and it’s up to you to farm those leads out to individual franchisees. When the franchisees own specific territories, how do know which franchisee gets which lead? This can be a headache, for sure, but with the application of lead flow technologies, you can automate virtually all of the process. Exploring Current Solutions Many franchisors choose to solve this problem manually. They ...

Read more..

6 essentials for owning your franchise's digital platform By: Mark Michael, Co-Founder & CEO of DevHub A wise entrepreneur once said that comfort is the enemy of success… his name? Me - Mark Michael, Co-Founder of DevHub. When we became a franchise supplier, we did so for a specific reason: there’s a big problem in the franchising industry today. Your digital presence has never been more important, and franchises have many core sites and pages ...

Read more..