2 Ways to Use Google Tag Manager

June 21, 2017

Google Tag Manager continues to be the go-to for our agencies and brands to organize:

  1. Data collection - gathering the intended targeted variables  
  2. Add re-targeting/conversion codes - in order to follow the specific user across the web
Adding Google Tag Manager (GTM) codes requires placement of the code in specific places within the HTML of a Site, which can be a challenge especially with a large number of sites.
Here are the two GTM strategies to consider:  

1) Global GTM Code

2) Per-Site GTM Codes
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