Optimizing Location SearchSeptember 20, 2016
Developing and managing digital experiences is the foundation from which to grow. A well designed DevHub provides a place to create, design, publish, manage, study results and constantly improve the online customer experience. DevHub provides the flexibility to integrate multiple presence management solutions already being used by agencies and brand marketing teams, saving brands and agencies time and resources to better maximize budgets, increase the success of their local sites and maximize the return on their digital marketing efforts.
In a recent eMarketer article, a survey was conducted by Jivox asking brands and agencies about the use of data to dynamically update digital experiences. The idea of using first party consumer data is attractive to brands and agencies since fresh data on consumer behavior may point to increased opportunities and engagement.
With websites and landing pages acting as the digital hub, syncing first party data with banner CTRs and website conversion data, provides a much clearer view of campaign success and the consumer path to engage. This has a multiplier effect when a brand or franchise organization operates and manages multiple location-specific sites. In the case of a franchise or multi-location brand organization, managing hundreds or even thousands of sites, first party data and website conversion data by location, market, and creative content provides greater visibility into location-specific data which is key to mobile marketing efforts. Utilizing all of these data inputs allows brands to drive multi-faceted campaign optimization strategies to not only achieve improved click through rates, but understand what encourages prospects to convert by location so success can be dynamically replicated across multiple websites and online creative.
DevHub works closely with agencies and brands to sync up online banner campaigns and data inputs to dynamically adjust website creative to match campaign creative and goals to ensure higher conversion rates and support traffic for local retail outlets and franchise locations. Contact us to learn more about our agency and multi-site solutions.