Last week our CEO/ co-Founder Mark Michael did a guest post for Monkey Media Online Ordering software (read in full here).
Excerpt below:
Problem: Integrating Franchisees’ Location Pages into a National Brand’s Digital Strategy
- Location pages with no dedicated URLs, or URLs with poor structure
- One corporate-level Location page listing all location addresses
- No SEO or geographic information in Location URLs
- Franchisees’ orphaned web presence or Google+ pages with outdated info
- Inconsistent NAP (Name, Address, Phone) details across the web
- Google+ Location profiles link directly to Corporate Site
- Franchisees’ Location Finder, Location Pages, and Online Ordering are out of sync and on separate systems
Problem, Solved
- SEO-optimized URL for each location
- Breadcrumb Sitemap for enhanced Spidering, e.g., ⁃ /new-york/bedford-hills/
- Location pages contain RDF and Geo Metatags
- Online ordering integration
- Business listing management integration
- Location finder
- Full funnel tracking
The Organic Results
Unique Organic Search Results
July: 2015 - 8,396/mo
July: 2016 - 19,165/mo
Unique Online Ordering Interactions locations participating in online ordering
July: 2015 - 766/mo
July: 2016 - 1561/mo
At the end of the day, it is about delivering what the customer needs. People are looking for a local connection.