5 Years from now - A website is more than just a websiteNovember 28, 2016
What started as powering sites at scale became powering searchable data via structured data within DevHub. Once the data is in DevHub your outputs are essentially infinite - whether you are creating localized sites or syndicating data to location platforms (business listing management) or bolting on analytics for ad campaigns.
As mobilegedden was a thing 8 years after the launch of the iPhone - sites will need to be built with the correct up to date standards so that mobile users or connected devices can pull information relevant to the search via voice or targeted display - even location from a mobile indexed web (hint: Google is already making this real - link).
DevHub is on the forefront of the potential power of schema based search and mobile specific standards.
Building one off is not sustainable for companies managing hundreds/ 1000s of sites, landing pages, franchise sites, regional sites etc. DevHub is a protocol for multi-site web development. Take a look at the amount of time spent as a function of the number of sites, landing pages etc that need to be updated, built.
It is much easier to build a single site and make changes, but as you build more and more sites, the amount of effort per site hardly decreases, and might even increase if you run into unknown issues. With DevHub, there is an initial investment to get everything up and running, however once that is done you can create and deploy an unlimited number of sites or landing pages essentially by just adding a few rows to a database. Now, that intersection point, as we have found, lies around 25 sites. Many of our current clients hit that breaking point and realized there must be a better way of building things. DevHub is that better way. To see some of the problems we have solved, give our case studies a read through.
When a reliable web/ mobile standard becomes ‘the standard’ be ready at scale.