GUEST POST: Evaluating Digital Experiences at ScaleDecember 5, 2016
Thank you to Maureen Jann at Point It for putting together this collaboration.
Excerpt from Point It's blog: "If you’re invested in digital marketing, then you’re invested in multi-channel marketing and consistency of brand presence. Digital marketing channels like paid search, SEO, programmatic and social media advertising cannot succeed in a vacuum. Individually, these tactics can drive traffic to your site, but without a seamless digital experience and strategy reinforcing a core value message, you’re flushing money down the toilet. It doesn’t matter if your business is a travel booking engine, car dealership, insurance company with affiliate agencies or a multi-store brand."
For full blog post visit Point It.