GUEST POST: Evaluating Digital Experiences at Scale

December 5, 2016

Point It Digital Marketing

Thank you to Maureen Jann at Point It for putting together this collaboration. 

Excerpt from Point It's blog: "If you’re invested in digital marketing, then you’re invested in multi-channel marketing and consistency of brand presence.  Digital marketing channels like paid search, SEO, programmatic and social media advertising cannot succeed in a vacuum.  Individually, these tactics can drive traffic to your site, but without a seamless digital experience and strategy reinforcing a core value message, you’re flushing money down the toilet.  It doesn’t matter if your business is a travel booking engine, car dealership, insurance company with affiliate agencies or a multi-store brand."

For full blog post visit Point It

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