DevHub as your Source of TruthDecember 15, 2016
Also known as System of Record, Single Point of Truth (SPOT), Single Source of Truth (SSOT)
If you have been following DevHub you will note that we have always believed that a website is more than a website and the evolution is happening daily. The information powering a website i.e. name, address, phone number, menus, services etc is all stored via structured data within DevHub. This allows the information to be repurposed for a myriad of uses from generating landing pages/ local sites to syndicating that data out to in car navigation, Google, Yelp, Facebook and eventually anywhere you want the data pushed i.e. Apps, Alexa, Siri, VR, Location Marketing +++
Updates to your data within DevHub can propagate to various systems ensuring the most update information is available and accurate. DevHub allows for customization of data fields to match business objectives. As DevHub integrates with more martech/ adtech having DevHub be the single data “hub” allows marketing and advertising to execute campaigns effectively.
Utilizing DevHub not only for sites but as the source of truth is highly recommended as DevHub continuously innovates and integrates with the various systems while remaining agnostic to CRMs, platforms, marketing technologies, analytics, apps, advertising technologies ...etc (see: Integrations).