Utilizing DevHub product, marketing and brand managers have the control to launch 10s, 100s, or 1000s of landing pages and/ or sites targeted at the local level. These types of deployments go by different names:
- Distributed Marketing Pages
- Co-op Landing Pages
- Co-Branded Marketing Sites
- Vendor Landing Pages
The strategy is to take a brand’s overall message and deliver to the local consumer a personalized web experience. Typically, co-op marketing is hard to execute on two fronts 1) time to market and 2) brand compliance issues “rules,” set by the brand. By controlling the overall message via scaled sites, managers can effectively replace old messaging dynamically and the local operator only has to re-distributed the created marketing piece i.e. landing page/ site.
This level of flexibility allows the untapped billions of dollars in advertising to be leveraged to build a brand’s local presence.
Learn more about Go to Market strategies with DevHub.