Update on Google AMPMarch 23, 2017
Google AMP (Accelerated Mobile Pages) has been covered by us - here, here, here.
There are several reports that keeping up the the AMP standard has increased traffic to AMP specific pages/ sites. Is AMP necessary for a franchise organization? Or is it primarily for news organizations/ content heavy site?
So far only two franchises that we power have asked DevHub to provide AMP powered pages for their organization - both happen to be service based franchises (disaster recovery/ plumbing specialists).
We are monitoring Google AMP performance on behalf of our customers.