Landing Page Platforms - Build versus BuyNovember 2, 2017
Our CEO Mark Michael published an article via LinkedIn - The Case for Outsourcing Landing Page Technology.
Excerpt - The relevant question is what part of your tech stack do you feel is proprietary and something only you can develop. When it comes to an enterprise grade landing page system, most customers feel it's not worth the investment. It is not just a matter of building a solution, it's also a matter of maintaining it. In the last 10 years, web standards have changed so much from Reverse Proxy, every Google initiated web-standard, SSL, mobile compatibility, analytics, accessibility requirements + + + + + + + +. And none of our customers would have had the headcount or resources to update their systems, had they chosen to in-source this tech.
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