It was reported today at Marketo's own Marketing Nation Summit that they acquired Bizible.
In case you did not know - Marketo provides engagement marketing software and solutions. Bizible is a marketing performance management software.
Many digital marketers demand better attribution to help them spend budgets more effectively. Combining Marketo and Bizible offers smarter attribution.
Bizible had raised about $19 million in equity and debt financing, with backers that included Scale Venture Partners, Madrona Venture Group and Square 1 Bank.
In addition to the acquisition, Marketo also announced today a multi-year alliance with Google Cloud to build new products for marketers that utilize artificial intelligence in new ways, boosting the effectiveness of advertising campaigns and better segmenting audiences.