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RetailLoco - Day 1 - Location Based Marketing Association

May 2, 2019

RetailLoco - Day 1
The presentation was given by Asif R. Khan
Location Based Marketing Association - Retail Loco

Research, education and collaborative innovation at the intersection of people, places, and media. 

We live at the intersection of PEOPLE, PLACES & MEDIA 

Formed in 2010, 1,400+ members with chapters in: 

Toronto, Montreal, New York, San Francisco, Atlanta, Dallas, Seattle, Chicago, SoCal, Amsterdam, Berlin, Munich, Vienna, Zurich, Hong Kong, Edinburgh, Sydney, London, Singapore, Melbourne, Stockholm, Austin, Boston, Prague, Tokyo, Paris, Brussels, Barcelona, Milan, Mexico City

JUST SOME OF OUR MEMBERS:

Bluedot, Hershey’s, JCDecaux, BMW, 7 eleven, Unicast, Tesco, Pwc, Best Buy, Verizon, S4M, Krispy Kreme Doughnuts, Signify, Media - Saturn, At&t, Mood, Coca-cola, Starbucks, Esri, Baidu, Loreal, Paypal, Google, McDonald’s, Barclays, Ogc, Moz, eBay, CNN, Macy's, Mediacom, marks & Spencer, Mondelez, Nasa, Here


MY FAVOURITE PROJECT OF THE YEAR:
Burger King - Whopper Detour 
https://youtu.be/CDhC6LsAJgM


GLOBAL LOCATION TRENDS REPORT - 2019
88% OF ALL MARKETERS ARE USING LOCATION DATA ALREADY

$57.4B IN LOCATION & CONTEXTUAL SERVICES BY 2021

$39.4B IN GEO-TARGETED AD SALES BY 2021

97.1% OF MARKETERS ALREADY USING LOCATION DATA


BUILDING A LOCATION INVESTMENT THESIS:

LBMA’s 3-Layer Location Cake

3. Close the Deal
NFC, Payments, Loyalty

2. Increase Basket
Beacons, WiFi, Magnetics

1. Driving Traffic
Push Message Social Location

LAYER 1: ANYTHING CAN BE TURNED INTO LOCATION BASED MEDIA

LAYER 1: FLATTENING THE LAYERS
With voice search on the rise, location data increases performance by 3x

THE POWER OF VOICE:
Perry Ellis on Alexa 
https://youtu.be/SQ5Y-sYTmMg

LAYER 2: INDOOR POSITIONING BUILT-IN

LAYER 2: ENGAGEMENT / BRAND EXPERIENCE
NHS Virtual Blood Donation 
https://youtu.be/-zNWP4lzrJQ

LAYER 2: ENGAGEMENT / BRAND AUDIENCE 
Coors Light Smart Beer Tap 
https://youtu.be/F8pCB7bHLdo

ANYTHING CAN BE TURNED INTO LOCATION BASED MEDIA

“Childish Gambino airdropped a picture at Coachella of his Adidas collab and everyone who accepted got a pair of his unreleased shoes...”

LAYER 3: TRANSACTIONS & DATA INTEGRATION
LinktGo & Bluedot

BRINGING ALL TOGETHER - THE FUTURE IS HERE
Alibaba’s FlyZoo Hotel 
https://youtu.be/kLwCG-5sOkY


THANK YOU 
ASIF@THELBMA.COM