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White Label Technology | How to Build a Successful White Label Business | DEVHUB (transcribed)

May 7, 2019

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Cool back to our video series on white label technology.

Today we're going to talk pretty high level about what it means

or how to build a successful white label In the kind of saas space.

And probably the only space you can do this, but I'm joined by Daniel Rust.

Our CTO / Co-founder / and my Co-CEO here at DevHub.

Our coming after basically 11 years what I would say is - I would say this is probably

relevant for companies doing under 20 million in sales and these are kind of like the 5 or 6 ish

things that we've learned along the way.

I'll start real quick?

Sure

Number; I mean it sucks, or maybe I shouldn't say it sucks but it really, it sucks because you heard it - A million times.

But it is really all about the customer.

Like every single call, that I ever have and Daniel can attest to it.

I always say the same thing, our job as a white label provider to our customer because they're

the ones dealing with the end customers - Is to make our customer look really good.

Since they're deploying a lot of let's say in our case our product, the issue isn't with them using it

It's with their customer using it.

So we are technically 2nd tier support.

So our job is 100 percent to be totally responsive to the customer we white label to.

It's not just dropping it off and saying  “See ya later”.

But it's like what do you need?

What are your people telling you? and all that stuff constantly!

And with that, I transition a little bit into the technology part.

So go ahead, Daniel.

We wanted to go over a little bit of the way that we build for the future

So basically when you're building a platform that is going

To be used for all different industries and different sorts of clients

You kind have to think ahead in regards to the functionalities and features that you

Want to put in your road map so if you're building out things

Obviously, it's not a one-time deployment for customers, it's an ongoing platform

That you are supporting to make it so that if you're doing something for one client

That it kinda rolls into being able to make it reusable or modular enough so that it is

available for future clients too.

So you're not just spending your time on one the specific thing that maybe only one person use.

So it's really about building the platform to be that way where it can be very flexible.

So you’re not going to run into a brick wall if you got a certain integration that did it a certain way

that you get kinda stuck with, They have to then have to start from scratch.

And customer feedback loop did you already do that one?

In terms of how we're constantly innovating, I mean we were at a conference last week

I think where the technology is, and how the customer uses it there's a gap

Call it 1, 3, 5 years and we're still driven off of our customer

Kinda what their needs are.

What their needs are now and into the future

We have constant communications with a lot of our major relationships to feel what's

on their horizon and what industries they are starting to target.

How they are selling the product all those kinds of things and getting that

feedback kinda drives our road map.

For us, I would say it's like 75% customer-driven road map stuff, 25% is what we pick up along the way.

Just things we see, that they can see value in.

Maybe they don't see it right now but they will in the future

And industry stuff, so the security of the site or GDPR or things that have happened

that our customers didn't really adopt until they need to but we already there for them.

And then quickly to keep this video short in terms of sales, obviously success under 20 million

dollars ss figuring out who the hell you're selling to.

Obviously, I still wanna think that the CEO, COO, CMO is the ones buying our product

It just turns out it's not, Its product manager, sometimes it's even someone on the technical side

who are actually using it.

And once you figure that out you'll start to be able to scale up your business

And then dialing in how you're getting leads and how whether that's inbound or outbound

that could be a whole separate video.

But I would say this whole thing in terms of building

How to build I would say our experience you are looking at At least 3, 5, 6, 7, 8, 10, 11 years

at this point to get good.

I mean you could that shorter if you made all the right decisions hopefully these

videos kinda help with that too so you won't make a lot of the same mistakes we made.

And I'm good, cool yeah that's it.

Starting this week we will also start to interview people we'll make one more video to kind of

establish the basis of the white label then after that will be interviewing other tech

companies that are in this space.

Cool, alright thanks

Thank you


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