Local Pages as a Paid Traffic Destination

February 11, 2021

Local Pages a great destination to send website visitors for the information they’re looking for, it’s also an opportunity to convert that traffic into new business!

Local Pages a great destination to send website visitors for the information they’re looking for, it’s also an opportunity to convert that traffic into new business!

A feature we don’t talk about enough

All Local Pages can be built with a dedicated section for promotions or limited time offers

Yes, really. Run any number of unique promotions simultaneously for each location, complete with a call to action for each. When promotions are not running, the promotion section disappears - while keeping the look and feel of the Local Page intact.

Schedule your promotions

Our platform tools enable you to plan your promotions with the ability to schedule when specific promotions will go live and when they will expire.

Add audience targeting parameters

Configure your promotions section to display specific promotions to specific audiences with message matching! Segment your traffic to only display the promotions you want a specific audience to see.

Examples

  1. Visitor finds your Local Page organically - all organic traffic is presented with promotion A for that location.
  2. Visitor clicked on your Local Page via your business’ Facebook page. Because they’re referred from a social account, they receive a promotion targeted directly at them.
  3. You are a marketing manager running a paid search campaign on behalf of all of your franchises in the country, and you’re using Local Pages as the campaign destination. Configure your campaign to take users from your ad to the Local Page nearest to that person and display the promotion relevant to the paid search ad campaign and convert.

Reporting

Robust reporting is baked-in to our Local Pages with event tracking in place for every promotion that’s run on the page, giving you an accurate measurement of how well your promotions are performing for each audience segment in each market.

ABOUT LOCAL PAGES:

Local Pages are an easy way to ensure brand safety, centralize location data, and provide the flexibility to update local business web pages with custom information (location, hours, directions, phone numbers, offers) while restricting users to pre-set parameters. Corporate branding, look, and feel automatically syncs with the corporate website’s. All managed from a central database that is easy-to-use and can’t be misused because access to the corporate website’s CMS is not required.

To find out more, contact us! We'd be happy to give you a demo of our platform.