Local Pages Stat Pack

February 18, 2021

Local Pages Stat Pack

  1. There are roughly 40-60 billion searches happening on Google in the US each and every month (Sagapixel)
  2. 46% of those searches are made with local intent (Sagapixel
  3. Data shows that businesses that are optimized to appear in local search results are likely to experience an in-store visit increase of 35%(Sagapixel
  4. 35% of product searches start on Google (WordStream)
  5. 8% of search queries are phrased as questions (WordStream)
  6. 72% of consumers that perform a local search visit a store within 5 miles of their current location (WordStream
  7. 78% of local mobile searches result in offline purchases (WordStream
  8. 18% of those searches lead to a sale within one day (WordStream)
  9. Reviews and testimonials influence 67% of consumers (WordStream)
  10. 52% of global internet traffic comes from mobile devices (WordStream)
  11. roughly ⅓ of all mobile Google searches are related to location (WordStream)
  12. 51% of people want location-based coupons when searching online (WordStream)
  13. 86% of people look up business locations on Google Maps (Sagapixel)
  14. Reviews and testimonials influence 67% of consumers (Sagapixel
  15. 50% of people who did a local search on their phone went to a physical store within one day (Sagapixel
  16. 34% who did their search on a computer or tablet did the same (Sagapixel
  17. 60% of American adults conduct searches for local services or product information on tablets and smartphones (Sagapixel
  18. 50% of searchers on their mobile phones who conduct local searches are looking for things like a local business address.
  19. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site (HubSpot)
  20. 4 in 5 consumers use search engines to find local information. (HubSpot)
  21. Search result information will send 70% of consumers to a physical store (HubSpot
  22. 1 in 3 searches on a smartphone was conducted just before arriving at a store (Search Engine Journal)
  23. Voice commerce sales are expected to reach $40 billion by 2022. (TechCrunch)
  24. 52% of smart speaker owners want information about deals, sales, and promotions from brands (Marketing Charts)
  25. 87% of consumers read online reviews for local businesses in 2020 - up from 81% in 2019 (BrightLocal)
  26. 93% of consumers used the internet to find a local business in the last year, with 34% searching every day (BrightLocal)
  27. 67% of consumers say they wouldn’t use a business if reviews said it didn’t have Covid-19 health and safety measures in place (BrightLocal)
  28. 60% of consumers trust reviews on the company website (BrightLocal)
  29. 67% of US consumers told us they question the authenticity of reviews on sites dedicated to reviews (BrightLocal)
  30. Over a two-year period, there was a 200%+ growth in mobile searches for “open” + “now” + “near me. (HubSpot)