Focusing Creativity with Data

July 27, 2015

Focusing Creativity with Data

The idea of mixing data analysis with creativity seems counter intuitive like mixing right brain and left brain thinking. In the advertising agency business, though creativity is driven by information about target audiences, consumer experiences, focus group research and human observations. The clearer the picture of the audience, goals of the campaign and calls to action are a treasure trove for creative directors as they craft the right message for the right audience. As more ...

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