For Creative to Be Dynamic, It Has to Convert

October 12, 2015

For Creative to Be Dynamic, It Has to Convert

In a recent eMarketer article, a survey was conducted by Jivox asking brands and agencies about the use of data to dynamically update digital advertising creative. The idea of using first party consumer data is attractive to brands and agencies since fresh data on consumer behavior may point to increased opportunities and engagement. So, let’s back up. When we talk about first party data, that’s the data companies gather about their customers. First ...

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