A Mobile App is Nice But The Mobile Web Still Rules

January 4, 2016

A Mobile App is Nice But The Mobile Web Still Rules

The discussion of late is that mobile apps are taking over in the areas of retail sales, customer service and engagement. While this may be true in some instances, the mobile web continues to be most frequented by consumers, often driven by their search activities. As Google’s search focus continues to favor mobile enabled sites, and more on-the-go traffic is coming from mobile search, the need for a mobile web strategy is critical in ...

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