Branded Distributor Pages and the Flow of Co-Op Dollars

June 29, 2017

Marketing a brand’s products takes considerable amount of time and money. Funneling consumers to the right offer with fast changing deals and more appealing engagement is the name of the game - enter DevHub. More marketing managers are tasked with creating 10s, 100s, 1000s of awareness campaigns through landing pages tied to a specific distributor/ location (online/offline) - for consumers to redeem the offer. Creating these sites is easy with DevHub.

Recently a DevHub customer created ‘branded co-op pages,’ for a product to be co-branded and funneled to specific distributors websites/ physical locations. HELL YA that is what we do everyday - scaled web experience. By utilizing macros in DevHub managers can streamline redundant tasks and create unique engagements and content across 10s of 100s of sites. Some of the ways to use marcos:

  • Customize forms with specific calls to action based on: name, location, phone # + more
  • Updating dynamic values for meta tags
  • Build call to action content
  • Ability to create custom macros for brands/ industry specific fields

As brands look for a competitive advantage and their agencies deploy scaled go-to-market strategies - the better served the consumer is. The goal is give consumers what they are looking for - in the moment they are looking for it - tailored to their specific search - whether geography or product - FAST.

To learn more about creating co-op pages or branded co-op pages contact your DevHub Advisor.