Get Big, Get Small, Get Lucky: Why EVO Media Was Ready When Opportunity Came Calling (article by Xconomy)

November 9, 2011

Highlights of the article by Curt Woodward. (full article on EVO Media's DevHub Private Label Website Builder)

The customers in DevHub’s sweet spot now are businesses like domain registration sites or yellow pages directories, which can offer website-building services as a way to land more small- and medium-sized business customers of their own. Those bring a lot larger base all at once than DevHubs’s old method of upselling a free product to small website or blog owners.

“We’re really targeting and talking to companies that have these captured bases of probably a minimum of 5,000 small businesses,” co-founder Daniel Rust says. “But we’re flexible, as long as they have a market or a base sort of idea. Right now, we’re working on rolling out a new implementation in New Zealand with a partner that’s going to start doing franchised website building.”


EVO has a goal of getting 1 million sites served by its private label platform in the next 14-18 months, and each site can bring EVO average revenues ranging from 50 cents to $4 per month. To harken back to an analogy from 2009, when investor and chairman Jeff Schrock said EVO was “ramen profitable,” Michael says the company is now working with flank steak.

That’s not the only change. Michael and Rust are now manning the positions of co-president, after third co-founder and former CEO Geoffrey Nuval moved out of managing the company. He’s now in a senior business development role with EVO, although his LinkedIn profile indicates Nuval also is also working on a different company in California.

Rust and Michael are comfortable working together. Now in their late 20s, the pair were high school classmates in the Tri-Cities area of eastern Washington and attended college at Central Washington University, in Ellensburg. EVO Media is just the latest in a long line of the pair’s entrepreneurial projects over the years.