Monkey Media Ordering Software

October 27, 2016

Last week our CEO/ co-Founder Mark Michael did a guest post for Monkey Media Online Ordering software (read in full here).

Excerpt below:

Problem: Integrating Franchisees’ Location Pages into a National Brand’s Digital Strategy

  • Location pages with no dedicated URLs, or URLs with poor structure
  • One corporate-level Location page listing all location addresses
  • No SEO or geographic information in Location URLs
  • Franchisees’ orphaned web presence or Google+ pages with outdated info
  • Inconsistent NAP (Name, Address, Phone) details across the web
  • Google+ Location profiles link directly to Corporate Site
  • Franchisees’ Location Finder, Location Pages, and Online Ordering are out of sync and on separate systems

 Problem, Solved

  • SEO-optimized URL for each location
  • Breadcrumb Sitemap for enhanced Spidering, e.g., ⁃ /new-york/bedford-hills/
  • Location pages contain RDF and Geo Metatags
  • Online ordering integration
  • Business listing management integration
  • Location finder
  • Full funnel tracking

The Organic Results 

Unique Organic Search Results

July: 2015 - 8,396/mo
July: 2016 - 19,165/mo

Unique Online Ordering Interactions locations participating in online ordering

July: 2015 - 766/mo
July: 2016 - 1561/mo

At the end of the day, it is about delivering what the customer needs. People are looking for a local connection.