RetailLoco - Day 1
The presentation was given by Asif R. Khan
Location Based Marketing Association - Retail Loco
Research, education and collaborative innovation at the intersection of people, places, and media.
We live at the intersection of PEOPLE, PLACES & MEDIA
Formed in 2010, 1,400+ members with chapters in:
Toronto, Montreal, New York, San Francisco, Atlanta, Dallas, Seattle, Chicago, SoCal, Amsterdam, Berlin, Munich, Vienna, Zurich, Hong Kong, Edinburgh, Sydney, London, Singapore, Melbourne, Stockholm, Austin, Boston, Prague, Tokyo, Paris, Brussels, Barcelona, Milan, Mexico City
JUST SOME OF OUR MEMBERS:
Bluedot, Hershey’s, JCDecaux, BMW, 7 eleven, Unicast, Tesco, Pwc, Best Buy, Verizon, S4M, Krispy Kreme Doughnuts, Signify, Media - Saturn, At&t, Mood, Coca-cola, Starbucks, Esri, Baidu, Loreal, Paypal, Google, McDonald’s, Barclays, Ogc, Moz, eBay, CNN, Macy's, Mediacom, marks & Spencer, Mondelez, Nasa, Here
MY FAVOURITE PROJECT OF THE YEAR:
Burger King - Whopper Detour
https://youtu.be/CDhC6LsAJgM
GLOBAL LOCATION TRENDS REPORT - 2019
88% OF ALL MARKETERS ARE USING LOCATION DATA ALREADY
$57.4B IN LOCATION & CONTEXTUAL SERVICES BY 2021
$39.4B IN GEO-TARGETED AD SALES BY 2021
97.1% OF MARKETERS ALREADY USING LOCATION DATA
BUILDING A LOCATION INVESTMENT THESIS:
LBMA’s 3-Layer Location Cake
3. Close the Deal
NFC, Payments, Loyalty
2. Increase Basket
Beacons, WiFi, Magnetics
1. Driving Traffic
Push Message Social Location
LAYER 1: ANYTHING CAN BE TURNED INTO LOCATION BASED MEDIA
LAYER 1: FLATTENING THE LAYERS
With voice search on the rise, location data increases performance by 3x
THE POWER OF VOICE:
Perry Ellis on Alexa
https://youtu.be/SQ5Y-sYTmMg
LAYER 2: INDOOR POSITIONING BUILT-IN
LAYER 2: ENGAGEMENT / BRAND EXPERIENCE
NHS Virtual Blood Donation
https://youtu.be/-zNWP4lzrJQ
LAYER 2: ENGAGEMENT / BRAND AUDIENCE
Coors Light Smart Beer Tap
https://youtu.be/F8pCB7bHLdo
ANYTHING CAN BE TURNED INTO LOCATION BASED MEDIA
“Childish Gambino airdropped a picture at Coachella of his Adidas collab and everyone who accepted got a pair of his unreleased shoes...”
LAYER 3: TRANSACTIONS & DATA INTEGRATION
LinktGo & Bluedot
BRINGING ALL TOGETHER - THE FUTURE IS HERE
Alibaba’s FlyZoo Hotel
https://youtu.be/kLwCG-5sOkY
THANK YOU
ASIF@THELBMA.COM