Update on Google AMP

March 23, 2017

Google AMP (Accelerated Mobile Pages) has been covered by us. 

There are several reports that keeping up the the AMP standard has increased traffic to AMP specific pages/ sites. Is AMP necessary for a franchise organization? Or is it primarily for news organizations/ content heavy site?

So far only two franchises that we power have asked DevHub to provide AMP powered pages for their organization - both happen to be service based franchises (disaster recovery/ plumbing specialists).

We are monitoring Google AMP performance on behalf of our customers.