People who admire products featured in their Instagram feed will be able to buy those items right on the platform starting March 19, 2019.

Checkout, as the feature is known:

  • Currently open to a handful of brands like Nike and Revolve.
  • The feature could blossom into another stream of revenue for Facebook, Instagram’s parent company, and enable it to compete against retail giants like Amazon and Walmart.
  • Checkout may also be a win for small businesses that find viral success on the platform.

via Bloomberg: After years of ogling beautiful images of food, fashion and design on Instagram, people will now be able to buy things they see and like directly through the app -- providing instant gratification for the trend-obsessed and a new source of income for parent Facebook Inc.

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