Depending on the industry, each B2B marketing channel may differ in its effectiveness with your target audience.
Here are the top B2B marketing channels for lead generation:
- Email Marketing
- Word of Mouth/ Referrals
- Paid Search
- Conference/ Trade Shows
- Content Marketing and SEO
- Webinars
B2B marketers have different options for which marketing channel is most effective for their industry. Examine which marketing activities best generate leads, sales opportunities and revenues for your specific industry.