If you rely on channel partners and distributors to grow your business - which sales strategy is right for your company?
You can evaluate on a number of factors including:
- Buyer preferences and history in your market.
- Local knowledge and proximity to end-users.
- Channel partner brand awareness and reputation
- Your brand awareness and reputation
- Your budget for direct sales and marketing
Channel partners and distributors work independently and usually offer more than your product line, maybe even competitor products, but your investment is relatively low.