Reports show that 94% of customers in the B2B market research online before they ever buy a product. If yours isn't there, those are potential clients and partners that you're missing out on. Accordingly, 82% of manufacturing companies who invested in digital marketing have reported increased success within the last year.
By prioritizing digital marketing spend in the coming years, manufacturing companies can benefit, here are some of the top digital strategies:
- Invest in Website Development
- Use Digital Advertising
- Video Production
- Thought Leadership
- Lead Nurturing
Digital marketing strategies change so quickly that it can be hard to keep up with sometimes. Manufacturing businesses should invest in education from the digital marketing industry. There is no one-size-fits all solution to a good marketing strategy; but the best and most up-to-date information gives you the tools you need to craft your own.