Begin with one piece of "pillar content" using that as a guide to repurpose into 30 other pieces of content.

Here is the Gary Vee Content Model - beginning with a reverse pyramid (wide base at the top, narrow end at the bottom) -

  • Generate one long form piece of content i.e. in GaryVee's world it is a daily vlog, Q&A show, keynotes or podcast.
  • Create short-form pieces of content i.e. articles, memes, images, quotes stories, mashups, rants, GIFs etc.
  • Distribute all content across social platforms.

Gary Vee's content strategy wins. The premise is easy - generate content, consistently - the execution is harder - but to win in today's FAST AF digital marketing world - "content on content on content," - Gary Vee

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