None of the 6,500+ solutions matter if a company doesn’t have the right marketing technology team in place.

Knowing what it takes to be an effective marketing technologist is the first step to building a highly productive team here are four key traits:

• Ability to juggle both strategic and short-term needs simultaneously.
• In-depth understanding of technology — not just at a high-level, but in the details as well.
• Process-oriented, capable of building the right processes and putting the necessary guardrails in place to minimize risk and exposure.
• Strategic thinker who can visualize the needed infrastructure to deliver on current goals, and anticipate future needs based on where the company is headed.

Marketing technologists should be marketers…and technologists...accordingly to Patty Spiller of Livongo.