Analyzing human mobility data can help cities better understand how inhabitants are interacting with the enviornment around them.

3 ways human mobility data can be used to shape city planning:

  • City Commuting - understanding communiting habits allow planning for tourism, where people stay on week days versus weekends, what are popular attractions by day of week, where people visit i.e. restaurants, cinemas, parks etc.
  • Event Planning - mobility data can ben used to create better plans for catastrophic events i.e. earthquakes, fires, floods - including evacuation routes to nearest shelters.
  • Marketing - understanding how people move through cities creates opportunities for marketers to engage with consumers. How? Augmented reality (future).

Cities are essentially being re-built virtually using existing infrastructure. The future will be more AR driven and the ability to capture consumer intent based on behavior will be more accurate.

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