Not every company needs their own platform to generate landing pages. Most can get by with off the shelf or in-house developed solutions - but if landing pages are not the primary business - this crucial piece of technology will fast become technical debt.
Here is a checklist of what to consider when looking for a landing page platform:
- You frequently generate more than 10, 100, 1000 pages
- You wish you could produce more pages but technically your current workflow slows you down.
- Landing pages are an extension of your product.
- You want a platform to integrate with your unique business needs / technologies.
- Landing pages will help fulfill your products promise.
- You have several unique client demands that cannot be met with off the shelf landing page builders
You can own landing pages as a product for your organization. More information below.