We talk with product managers everyday that are under pressure from CMOs to deliver consistent landing pages while also tracking analytics. Decisions without analytics tends to be risky and slow.

As you consider how analytics are used in your organization consider this:

• User behavior and performance go hand in hand — making decisions based on a hunch is not thinking strategically about converting customers
• Specific needs of product managers to gauge how people are interacting with their deployed landing pages is available via DevHub. Mobile plays an active role as landing pages are being touched on-the-go. Data-driven decisions presented simply can make all the difference!

We recently worked with Mixpanel on a joint customer. DevHub provided the landing pages across 100+ retail locations and Mixpanel provided the reporting. And that’s the thing —  landing pages with proper (EASY) to navigate reporting allows marketing managers to dial in on specific trends.