6,521% growth of martech platforms, tools, solutions over 11 years since Chief Martec began documenting

State of Martech 2022 by the numbers

  • 972 vendors from the 2020 landscape were removed for 2022, either due to being acquired, folded or merged. That’s a 12% churn from two years ago.
  • 2,904 vendors were added
  • The number of solutions is now 9,932 — up 24% from 2020

The 2022 marketing technology landscape, is a joint production between Scott Brinker of Chief Martec and Frans Riemersma of Martech Tribe.

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