6,521% growth of martech platforms, tools, solutions over 11 years since Chief Martec began documenting
State of Martech 2022 by the numbers
- 972 vendors from the 2020 landscape were removed for 2022, either due to being acquired, folded or merged. That’s a 12% churn from two years ago.
- 2,904 vendors were added
- The number of solutions is now 9,932 — up 24% from 2020
The 2022 marketing technology landscape, is a joint production between Scott Brinker of Chief Martec and Frans Riemersma of Martech Tribe.