Proxying sites is primarily used by search marketing companies who send paid traffic to specific advertiser websites. The reason marketing companies proxy a website is because often times the advertiser does not have access or technological know how to install proper analytics. Additionally, an advertiser's site already has a precieved brand recognition.
Benefits of proxying a website for search marketing:
- Brand recognition
- Dynamic phone number replacement
- Faster than building landing pages.
- Ability to hide and show only specific elements of the advertiser's site to increase conversions.
Learn more about proxying sites.
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