"...the reality is you can’t ignore platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube or any other new contender that comes out and gains traction."
Diving in to Social Media trends:
- Expect less traffic from the social web, even if you pay for it.
- Don’t expect your employees to help.
- You have to use chatbots.
- You’ll have to start expanding globally.
- You can also optimize your sales by picking specific social networks.
- Facebook is still the winner, but YouTube is a close second and, shockingly, WhatsApp is in 3rd place.
Over the upcoming years, you can assume social algorithms are going to get tougher from both an organic and paid perspective. Social media companies are facing heavy governmental pressure due to fake news, privacy concerns, and issues related to political campaigns.