Original source: https://www.gregkihlstrom.com/articles/2019/2/11/timeless-search-engine-optimization

Here are four principles for timeless SEO:

• There are no tricks: algorithms are smarter now
• Talk like you would to your customers
• Content is (still) king
• Paid search is an essential part of your search strategy

Be wary of fast SEO tactics. Fundamentals of sustainable SEO is simply hard work.