Original source: https://www.gregkihlstrom.com/articles/2019/2/11/timeless-search-engine-optimization

Here are four principles for timeless SEO:

  • There are no tricks: algorithms are smarter now
  • Talk like you would to your customers
  • Content is (still) king
  • Paid search is an essential part of your search strategy

Be wary of fast SEO tactics. Fundamentals of sustainable SEO is simply hard work.

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