How brands can optimize for local intent based search

Transactional local search is when a consumer searches for a local product or service with the intent to complete a transaction, purchase, or order.

  • Google is testing out new features related to online ordering and product search. You may have been presented with these ‘pack’ listings.
  • With Google expanding on their Local Pack listings, a brand has only two solutions: (1) provide the relevant data to Google and (2) optimize the local experience for the transactional local search.

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