How brands can optimize for local intent based search
Transactional local search is when a consumer searches for a local product or service with the intent to complete a transaction, purchase, or order.
- Google is testing out new features related to online ordering and product search. You may have been presented with these ‘pack’ listings.
- With Google expanding on their Local Pack listings, a brand has only two solutions: (1) provide the relevant data to Google and (2) optimize the local experience for the transactional local search.