Did you know Cisco - sells directly to only 30 enterprises worldwide, representing only a small portion of the company's installed base. The lion's share is sold by its 60,000 partners worldwide who generate more than 85 percent of Cisco's revenues.
Cisco provides funds and access to digital services that allow partners to generate leads. Here are some of Cisco's Partner digital marketing services:
- Social syndication - Automate customized content to post on your social media channels.
- Content syndication - Syndicate the latest product and solution content directly to your website.
- Email workflows - Nurture prospects and customers with pre-built, customizable email journeys.
- Full Service Activities - Choose a professional agency to amplify your marketing.
- Custom event invitations - Raise awareness for your events, customize invitations, target attendees, and manage registrations
- Custom inbound methods - Share content, capture leads, and promote events with easy-to-craft microsites and landing pages
Cisco empowers their channel sales with all the marketing tools needed for lead generation.