Enterprise SEO is one of the best ways to increase revenue and drive more traffic to your site. The term itself is used in reference to search engine optimization for larger organisations with comprehensive websites (usually 1000+ pages).
Evaluating Enterprise SEO for Your Organization:
- Are we currently utilizing a CMS platform?
- Does our current CMS platform make it easy or harder to publish and manage more than 20+ pages at a time?
- Do we have enough relevant content for the pages we are publishing?
- Do we understand that this is a longer term strategy?
- Do we have proper tools in place to measure organic search campaigns?
- Who is responsible for creating the pages?
Enterprise SEO is very effective if the proper strategy and right technology vendors are in place.