The one to one strategy is reported to work because it fosters customer loyalty and better return on marketing spend.

Highlights of one to one marketing:

  • Companies that use personalized emails improve click-through rates by 14% and conversion rates by 10%
  • Personalized campaigns consistently out perform static campaigns in terms of generating high response rates from recipients
  • Location. Geo-targeting can play a significant role in the relevance of your messaging.
  • Behavior. Behavioral data defines how visitors have interacted with your marketing activities, and it’s constantly evolving in real time.
  • Interests. Finding your customer’s top-level motivations is critical to personalization.
  • Channels. Your audiences come through a variety of pathways. For many, a mobile device is used to connect with your brand story.

The challenge with one-to-one marketing, of course, is that large companies and enterprises handle millions of customers and rarely deal with them face-to-face, thanks to social media and mobile devices. Consumers read and trust online reviews written by strangers, utilize self-service customer help, and complete transactions online in seconds. Yet, customers have high expectations of the businesses with which they deal because they are aware that those businesses have access to their data every time they interact with them.

Related DevHub Sources and Industry References:

Get in touch

Learn more about DevHub by filling out the form, emailing us at ,
or calling us directly at (888) DEVHUB4